The Gambling Commission claim that between April 2015 and March 2016 online gambling operators generated a Gross Gambling Yield (GGY) of £4.5billion. My SEO skills are suited to the hyper-competitive online gambling organic search space. Online gambling makes up fully a third of all gambling revenue in the United Kingdom.
To play in such a market requires SEO, Content Marketing, PPC, Social Media and Link Building efforts that are methodical; intense & consistent. Sportsbook, Casino, Poker, Slots and Lottery sector websites are in a constant, high stakes game of trying to lure gamblers to their services.
Online gambling is one of the easiest & most lucrative spaces to exploit my SEO knowledge.
I will work with only one vendor per sector:
I also offer exclusivity in the many cases where a vendor operates across several or all of those spaces. Certain sportsbook/casino/online gambling vendors seem to be impressed by an SEO agency who can list several of their competitors as clients when the very clear & obvious conflict of interest seems to be overlooked by otherwise intelligent business-people possibly as a result of coming in the wake of all of the tech & Google algorithm talk they really don’t understand along with the overpriced coffee in an overpriced swanky office they’re going going to end up paying for… You need an SEO specialist who is going to bat for you & only you.
To find out more about what I can offer your sportsbook, casino and/or online gambling domain please get in touch.
The Top 10 players in organic search on Google.co.uk:
- 888.com (owned by 888 Holdings plc)
- ladbrokes.com (owned by Ladbrokes Coral Group plc; listed on London Stock Exchange and a component of the FTSE All-Share,FTSE 350 Low Yield,FTSE 250,FTSE All-Share (ex IT),FTSE 350 (ex IT),FTSE MID 250 (ex IT),FTSE 350)
- betfair.com (owned by Paddy Power Betfair plc)
- williamhill.com (owned by William Hill plc)
- paddypower.com (owned by Paddy Power Betfair plc)
- bet365.com (owned by Denise Coates & family)
- coral.co.uk (owned by Ladbrokes Coral Group plc)
- foxybingo.com (owned by Cashcade Ltd)
Women spend relatively highly on both Casino games and Casual games. The average time of play at the same gambling website is 6 months. 80% of deposits are made within one minute of registration. Narrower niches for individual games are preferable within PPC & time targeting should focus on the evenings when spending by gamblers is highest. SEO requires targeting different search terms/by game on different pages. Of the £4.5 billion generated online:
- £2.6 billion came from casino games,
- £1.6 billion from betting,
- £152 million from betting exchanges,
- £153 million from bingo,
- £26 million from pool betting,
- £1.8 billion from Online slot machines
Betting Search Terms Worth £1,000,000 or more per Year for #1
|online casino uk||£1,454,993.28|
|best online casino||£1,096,899.84|
Betting Search Terms in the UK by Volume:
For the purposes of brevity I’ve limited the listing to search terms with 5,000 or more monthly searches.
|Keyword||Monthly Searches (UK)|
|horse racing tips||74,000|
|no deposit bonus||22,200|
|football betting tips||22,200|
|the betting site||12,100|
|no deposit casino||12,100|
|horse racing betting||6,600|
|las vegas shows||6,600|
|free horse racing tips||6,600|
|online casino uk||5,400|
|texas holdem poker||5,400|
|horse racing odds||5,400|
|things to do in las vegas||5,400|
A single click for the search term ‘casino’ can fetch £70.55; ‘slots’ £54.14 & ‘online roulette gambling’ a most blowing £159.80. The total value of online search for online gambling in the UK is – to my estimation – £395,051,628.00 per year at current rates. The nominal value of holding #1 for the 608 biggest search terms in online gambling in the UK for one year is a mighty £134,317,553.52. Below is a listing – again for the purposes of brevity I’ve limited the listing to search terms in casino/sports gambling in the UK with an Annualized Value of holding #1 of £250,000 or more..
|Keyword||Monthly Searches (UK)||Suggested bid||Nominal Size of Online SEO/Search Market in the UK Alone Per Month||Annualized Value of Holding #1|
|online casino uk||5,400||£66.04||£356,616.00||£1,454,993.28|
|best online casino||3,600||£74.68||£268,848.00||£1,096,899.84|
|the betting site||12,100||£19.26||£233,046.00||£950,827.68|
|horse racing betting||6,600||£32.49||£214,434.00||£874,890.72|
|no deposit bonus||22,200||£6.50||£144,300.00||£588,744.00|
|online casino games||1,600||£79.82||£127,712.00||£521,064.96|
|new online casino||2,900||£42.23||£122,467.00||£499,665.36|
|uk online casino||1,600||£64.27||£102,832.00||£419,554.56|
|best betting sites||4,400||£22.40||£98,560.00||£402,124.80|
|casino online uk||1,300||£75.25||£97,825.00||£399,126.00|
|no deposit casino||12,100||£7.06||£85,426.00||£348,538.08|
|play roulette online||880||£88.02||£77,457.60||£316,027.01|
|online betting sites||1,900||£39.94||£75,886.00||£309,614.88|
|online betting offers||1,900||£35.01||£66,519.00||£271,397.52|
|casino games online||1,000||£63.58||£63,580.00||£259,406.40|