SEO Tools – Which One’s Are Worth Your Time?

General Advice:

  • the market is flooded with SEO tools. Its very much a buyer’s market.
  • any SEO tool or software worth your time will offer some kind of free trial option. They should be this confident in their service offering at a minimum.
  • do your research before committing, even to a free trial, as most will ask for your credit card details which can get messy when done too often.
  • Perhaps 40% of all SEO tools are utter junk so take for granted if one is missing from my list I’ve probably considered it and saved you the time, energy and frustration of having to try it yourself. Always a pleasure.
  • My advice on software is similar to my advice on WordPress plugins – less is more. Isolate a few, a handful, of truly valuable ones and use them only. This will allow you to reach a level of expert proficiency on each and every one, save you time & money & get more out of them. In the case of WordPress plugins my rule of thumb is no more than 14 plugins with a sweetspot of 6-8 in an ideal world. For SEO software I’d say limit yourself to 10 tools (including free, freemium and paid tools) with a sweet spot of 4-6.

Index Comparison

SoftwarePagesDomainsKeywordsUK KeywordsInternal LinksExternal Links
Google40 billion1.1 billionn/an/a
Semrush808 million20 billion894 million
Ahrefs406 billion179 million11.6 billion372 million23.5 trillion2.9 trillion

SEO Software

Before I start a brief word about the role of SEO tools. I have been an SEO consultant for 12 years and tools of all varieties have come and gone during this time. In truth I use them far less than most would expect and they solve very few problems. I have used hundreds and not a single one makes up for good strategy and a good content creation process. Many entire categories of SEO tools are simply misguided. Backlink “analysis” tools for example are less analytical tools than they are scoreboards. The mega success stories of the internet: Wikipedia, Twitter, Facebook, Google themselves, added value –  a link “analysis” tool might serve as a scoreboard to show how useful they have been (by proxy metric) but none had someone sifting over inbound links and therein lays a lesson.

I’ve seen similar lists of tools elsewhere on the internet and they are all mindless PR exercises. What I want to do here is actually critically review some of the tools currently on the market – both free and paid tools – to save you a great deal of time. There are only so many intelligent coders out there so no, not every SEO tool is going to be “great” – some are entirely without merit. Furthermore many of them need access to sensitive information to work – so if they are essentially useless then this isn’t a risk any serious online business should be taking.

Let’s try and find ones that will actually help you in some way. Also with the vast majority of SEO software its very much a case of OR and not AND. It would be very easy to accumulate a stack of tools which all do very similar things. So for example WEBCEO & say SEMRush – yes they do slightly different things here and there – but the actual overlap is probably in the region of 85%. So it would make zero sense to use both. Especially when you are paying. What makes more sense to me anyway is to settle on one that is the best fit for you. So the bar is actually very high considering you should only pick one tool per “sector” if you will.

Ranked from best to worst options currently available. None are complete junk though & I’d at least consider paying for all of these software options. Unlike 90% of articles on SEO tools you will come across I have no relationships with any of the vendors financially & have not been promised any links by any of them.


  1. AhrefsSingapore’s biggest bot. Putting strain on most servers so either sign up with them or block their user agent. Its the best option if you insist on having to know who links to who for “analysis” (read client reporting) purposes. Remember to simply block their bot if you’re not using their service as they will be taking bandwidth to, if anything, assist your competition. But in terms of being best in class its hard to argue against them, certainly, for crawling and link profile building purposes. Where SEMrush bombard the lower end of the knowledge masses with expensive paid advertising Ahrefs have invested in heavy duty computing resources – 200,000 CPU cores, 900TB of RAM (still have to do a double take on that as I’m not accustomed to have RAM quoted in terabytes!), a 30PB hard disk drive (HDD) & 90PB solid-state drive (SSD). Because Google Search Console only ever give a partial snapshot of inbound links to your domain Ahrefs is the most complete link profile resource available anywhere. The entry level Ahrefs package costs £71.49 per month so you’re paying for quality. They offer a one week trial for £6.29 for their entry level & standard packages so you can effectively try before you properly buy. In my experience this is the best SEO software product on the market overall. Its not perfect by any means but as an SEO consultant its as close to it as possible.ahrefs logo
  2. Seomator – probably the most sensibly priced of all paid options on this list. They offer pricing as low as £3.50. Far from the best product on this list but in terms of value for money for a wide ranging software solution this is hard to beat. They do offer a 30 Day Money-Back Guarantee just in case you are completely unimpressed with their offering.
  3. Agency Analytics – reasonably priced and tiered for what they offer which is a service that covers perhaps 70% of all SEO needs. Entry level package costs £35.57 per month.
  4. WebCEO – SEO Audit, Competitor Research & Analysis, Social Metrics, Performance Tracking. Always been a fan. Personally prefer the desktop version to the online version. But overall I’d rate it as one of the very best all purpose SEO tools on the market and have done so for years. Entry level package starts at £25.41 per month but that offers very limited services.WebCEO logo
  5. Majestic SEOless potent version of Ahrefs. Its a step down and rather a large one from Ahrefs. Remember to simply block their bot if you’re not using their service as they will be taking bandwidth to, if anything, assist your competition. Pricing starts at £57.20 per month at current exchange rates.Majestic-SEO
  6. SEO Site Checkup – wide ranging set of tools offered at a very reasonable entry price of £29.00 per month. They offer a free trial as well as many free tools outside of the paid version. Perhaps not in the upper echelon of software in terms of capabilities but its a very useful and very affordable option for a great many websites.
  7. SEO PowerSuite – designed for ease of use whilst still offering most things an SEO would need. At a cost of £249/year its a contender as a stand alone SEO solution. You won’t get much from the Majestic SEO/SEMrush’s of this world for what is just £20.75 per month. Smashes SEMrush on value for money basis alone. SEMrush is better but its far from 4 times better which it would have to be to justify their pricing.
  8. SEMrush – all-in-one tool for improving online visibility and discovering marketing insights for: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights & Campaign Management. Remember to simply block their bot if you’re not using their service as they will be taking bandwidth to, if anything, assist your competition. Pricing starts at £86.86 per month at current exchange rates. Slightly better tool than Majestic SEO (probably) but not enough to justify costing 51.9% more. SEMrush is heavily marketed via paid channels but that doesn’t make it the best software available on the market today – not even close. Personally, I’d far rather have my crawler based software tool spending that money on, you know, crawling infrastructure and resources, like Ahrefs do. SEMrush is probably the most common all-purpose SEO software used by SEO consultants, agencies & companies in the UK today. As I’ve said and once again I don’t think this makes it the best but if my competition want to use an inferior product – great!
  9. SE Rankingplans start at just £18 per month with fairly generous limits even at the entry level. Better than average value for money.
  10. Raven Tools – good all purpose toolset with hugely scalable pricing plan. Highlight of which is probably the white-label reporting. Plans start at £28.31 per month.Raven Tools
  11. SEOptimer – general purpose SEO tool box available for as little as £13.81 per month. Great value for money & enough to work with here for most smaller websites.
  12. WooRank – with prices starting at £79.99 per month for a single website this paint by numbers SEO option is only worthwhile for those who really don’t have a clue what they are doing and are likely to improve their on-site SEO as a result of doing exactly what their template. But for this sub-sector it doesn’t do a bad job at all.
  13. SEO Tools for Excel – wonderful set of SEO tools specifically for use in Excel (or Google Docs). Note that SeoTools doesn’t work on Mac or Linux, Google Docs or OpenOffice. Just plain old Excel & Windows. €99 per year isn’t a huge ask for what you’re getting which is a solid picture of the basics of your SEO.
  14. Moz Prodoes a lot of things ok if not well. So breadth impressive. Depth less so. Not something I feel merits the price tag frankly. Note even their free trial requires your credit card details. Remember to simply block their bot if you’re not using their service as they will be taking bandwidth to, if anything, assist your competition. The ultra long spec entry level package costs £71.87 per month. Which is a lot for what you are getting which isn’t much compared to most of their closest competitors. Where Ahrefs have spent on infrastructure & SEMRush have spent on paid advertising you sense Moz has spent on building itself as a brand. That’s good for them but its doesn’t make their product much better for the cost its a below average value for money offering.Moz Pro Pricing
  15. Buzzstream – somewhat sophisticated data scraping tool. Useful for a minority of businesses. They do have an affordable entry level package of just £17.42 per month.
  16. Botifyvery good but very expensive. Not worth the outlay for medium sized enterprises. Leave it to John Lewis – they’re doing so well out of it obviously.Botify
  17. URL Profileran ambitious project that didn’t get off the ground. Relies on pulling APIs from like everyone in the world so feels a bit pointless to be paying to arrange data you’re already paying for..
  18. MarketMuse – AI content orientated software tool. Only to be used if you fully understand the functionality and limitations of this sort of tool at this time. Not cheap.MarketMuse
  19. Search Analytics for Sheets – Retrieve data and create automatic backups from Google Search Console™ into Google Sheets™.
  20. Sistrix – European general purpose SEO software tools.Sistrix
  21. Website Grader by HubSpot – good tool to find major usability or basic errors you may have otherwised missed out on.
  22. Advanced Web Ranking – very good tools which covers most bases but comes at a rather ambitious price.
  23. iSpionage – useful tool if you are in a hyper competitive industry where knowing exactly what your competitors are up to is important.iSpionage
  24. GeoRanker – wide ranging tools for gathering data on a huge scale. Enterprise level pricing for the most part.
  25. Seobility – middle of the road sort of wide ranging software which a starting price of £39.00/month. Could do better but you could do worse.Seobility
  26. Power Suggest Pro – modestly useful tool for keyword research especially low-competition long tail keywords for a modest price. You can do worse than this software.
  27. SpyFu – OK but nothing earthshaking in terms of capabilities. Designed more for link prospecting than anyone else. Entry level package costs £28.31 per month.SpyFu
  28. SECockpit – modest service offering (as few as 10 Keyword Searches per Day is almost unheard of for a paid product) but the pricing is reasonable so worth considering for smaller projects.
  29. cognitiveSEO – the definition of just another SEO suite. Priced ambitiously.
  30. SEO Monitor – set of agency tools which start at over £200. Ambitious in both scope and price.

Rank Trackers

  1. Serpfox – decent keyword tracking tool with reasonable pricing tiers offered. Prices start at just £7.25 to track 100 keywords for a month whilst 1000 keywords costs £36.25 for a month. This type of common sense pricing structure is much needed in this industry & I’d anticipate that Serpfox will be around for a long time with this sort of value for money on offer. You can try them for free with 10 keywords.SERPFox logo
  2. Pro Rank Tracker – highly scalable pricing makes Pro Rank Tracker a rank checker up with the very best.
  3. SERPWoo – the entry level package doesn’t even include mobile rankings. In a mobile first indexing era this is pathetic and considering what you can get for the same money elsewhere sends this southward on my list. £36.29 is a massive amount of money to pay per month for a tool that doesn’t even do mobile ranking checks.

Site Speed

  1. Pingdom Tools – My preferred website page speed testing tool. The reason it is my favourite is it allows you to run automated speed checks every 30 minutes so you can see how your load speeds hold up night and day. You are also able to run page load speed checks on competitors to see how you stack up, again, night and day so this removes any variability from a single check. The configuration I use costs a minimum of £14 a month which includes VAT (which is otherwise added after the quoted price). You can run checks from Europe (various), Eastern US, Western US, Australia & Eastern Asia.Pingdom Tools
  2. Google PageSpeed Insights – one of the few tools I’d classify as essential. Look for scores of 85+ as a bare minimum.Google PageSpeed Insights
  3. GTmetrix – Useful tool to check a) how fast your website is loading at each phase & b) where the inefficiencies are. Bare in mind that when you are using the free tool you are serving your site from Canada so if your server is in the UK you can expect it to be slower than it would be for a user in the UK. If you pay £8.71 per month you can have your site tested 3 times a day from 15 different locations (including London). Whilst more specific in that its London speed testing every single time the volume of checks (3 vs 48 a day) lags badly behind Pingdom.

Local SEO

  1. Local & International Google SERP Checker – very useful SERP checker which allows you to run a Google search as if you were located almost anywhere with high precision.
  2. Whitespark – software with a focus on local search. Pricing starts very affordably. Interesting range of products.

SERP Simulation

  1. – VERY useful for visualisation of SERPs. Includes how meta tags make social media shares look.
  2. Google SERP Simulator – allows you to simulate what your URL would look like in a Google SERP.
  3. SEO Search Simulator by Nightwatch – very useful Chrome browser extension which allows you to simulate a Google search on the fly.

Keyword Research

  1. LSIGraph – very useful and intelligent keyword tool. Free version is useful unlike many other tools on this list.
  2. Wordtracker Scout – very useful keyword research tools which even in the free version serves up a workable amount of information. Fills the void left by Google’s less accurate publicly disclosed information on keyword volumes.
  3. Keyword Tool Dominator – Google autosuggest tool. Has its uses. Once off payment of around £50 makes it affordable for most.
  4. Soovle – simply a way to list all predictive instant queries from Google, Bing, and a few others.
  5. Keyword Revealer – tool whose stated goal is to find low competition keywords. Modest goals but fairly well done.
  6. – good tool if not great tool. Comically overpriced though and they ask for payment in full for the full year upfront. Would be an appealing option if they charged one third as much and billed monthly.
  7. Google Keyword Planner – Search for words or phrases related to your products or services. Completely free. Nowhere near as useful as it once was.
  8. TermExplorer – a keyword research only tool with an entry level of price of £24.71 just doesn’t offer enough new to justify the added outlay.
  9. – fairly useful tool which goes one deeper than mere search queries and includes commonly asked questions. Costs £600 a year which means its borderline of no use to anyone outside of the very few websites who mass produce content to answer commonly asked questions. Bare in mind all testimonials on their websites are not from people who pay to use their service but get paid to sell their service via affiliate links.

Link Analysis/Building

  1. Monitor Backlinks – fairly average backlink and rank checker for a moderate price. Could do better but could do worse.
  2. Ontolo – prospecting tool for ultra mechanical type link building – not something I’m a huge fan of. But I guess some people will find some value with it. Can think of several dozen better software options to spend the entry level cost of £70.39 per month on.


  1. Ryte – ultra ambitious website usability tool. Not the sort of tool you should simply dabble with – either use it to the max or don’t bother at all. Has massive potential to help you get the details of conversion friendly design right or “more right”. ryte logo

Free Tools

  1. Open Link Profilerfinds about 90% of links that ultra premium paid software does but does so for free. A no brainer. Very few businesses need more than this.Open Link Profiler
  2. Google Search Console – get the inside track from the horse’s mouth. Google intentionally don’t supply all link data but that aside this is the gospel truth according to the world’s leader in search.Google Search Console
  3. Free Broken Link Checker – much overlooked aspect of good SEO – removing broken links. Wonderful tool I use often.
  4. MozBar – not as useful as it perhaps once was but can be helpful to check the old Domain and Page Authority of websites as you go now and again.
  5. Google Trends – no better or more official real-time search trend data available anywhere. Good for writing about topics that are breaking news.
  6. Google Mobile-Friendly Test – critical checker for pretty much everyone.
  7. Structured Data Markup Helper – a free tool from Google themselves. Does help you to better align your structured data markup with exactly what Google are looking for.. probably.
  8. Google Analyticsif you do use Google’s web analytics then I’d suggest you also try Google Analytics Referrer Spam Killer to save your server.
  9. Exploding Topics – wonderful tool to find emerging keywords and trends as they happen and over recent history. You don’t really need the premium version either to gain value.
  10. Microdata Generator – useful & free. Definitely worth using.
  11. Kombinator (AdWord & SEO Keyword Permutation Generator does largely the same thing) – Nifty little tool which automates combinations of words. So [Service name/s] + [Occupation/s] + [Name/s of areas serviced] = SEO Consultant Berkshire; SEO Consultant Bristol; SEO Consultant Cumbria; SEO Consultant Essex; SEO Consultant Hertfordshire; SEO Consultant Lancashire; SEO Consultant London; SEO Consultant Merseyside; SEO Consultant Nottingham; SEO Consultant Surrey; SEO Consultant Sussex &  SEO Consultant York. This now takes one second to combine which can be useful in certain instances.

Waste of Money

This last category is presented in no particular order – I regard all as completely useless (for an SEO consultant‘s purposes anyway) which is something of a static point that doesn’t need further comparison or grading.

  • Silktide – probably the worst premium SEO software tool I have ever come across. Prime example of a software company spending a great deal on a pretty interface that does almost nothing to add any value & next to zero in terms of computing infrastructure. I’ll run you through some of their premium features: word count, estimated monthly visitors (on your own site, I’m not making this up), an entire section dedicated to telling you what your title tag, meta description & H1 tags are. They seem to have actual human beings willingly sending them money on a weekly basis but these have to be people who wouldn’t know a search engine from a box of frogs. Crazy product. Just wow.
  • Siteimprove – anytime a software tool goes from welcome to book a demo without either a free/low cost trial offer or a free sample account with basic functionality I get braced for a sales pitch heavy product offering. This tool is way too automated for my liking – I would never in a month of Sundays wish to entrust the finer details of search engine optimisation tinkering and incremental improvements to what is fairly basic & inflexible coding. Be very careful of their renewal policy – if you don’t give them 90 days notice that you don’t wish to renew they will force you into a renewal. Simply not a serious contender considering what else is on the market today.
  • OnCrawl – impressive amount of data load must go into this software but the output is frankly of limited utility so feels like an expensive waste of time overall.
ahrefs logo
Majestic SEO

Recommended SEO Plugins For WordPress

The SEO Framework

Full Purpose SEO Plugins

I’ve ranked these plugins from the best to the worst based on 12 years of experience of using them with varying degrees of success. SEO plugins in general are a minefield. In 2021 there is only one plugin I would ever use – and frankly apart from this one plugin I’d rather go sans SEO plugin than use anything else. SEO plugins are just very very problematic and many times just can’t keep pace with WordPress and other associated updates and changes fast enough not to be more trouble than they are worth.

  1. The SEO Framework – the best SEO plugin by a country mile in my opinion. This is largely because it does what it does well but does not try to over-reach and do all sorts of weird and largely unhelpful things too.

That’s it. That’s the only SEO plugin I will use on my or a client’s website today. In rare cases where I can’t convince a client to move away from their existing SEO plugin my order of preference is as follows:

  1. Simple SEO – stripped down to (close to) just the essentials. Unlikely to cause many issues. Not compared to what is to follow anyway.
  2. SEO SIMPLE PACK – again by focusing on the very basics on onpage SEO compliance this plugin is far from the worst you could install.
  3. Rank Math SEO – a good plugin overall but not one without its issues either. On its way up in terms of mass uptake and the customer support seems to be above average for the time being on the whole with paid customer issues and serious complaints sporadic but present.
  4. Slim SEO – ranks this well because it doesn’t attempt to do too much. Issues with meta tags being wiped out problematic which is the SEO plugin in a nutshell. First do no harm – at least this one will probably do less harm.
  5. SEOPress – Endlessly sends 404 warnings but 99% of them are for valid URLs. Again tries to do way too much. Damage to sites I’ve seen is thankfully limited though.
  6. SEO Booster –  overall this is a decent plugin. Does a fair amount and does it fairly well. However can drain your CPU resources by generating excessive requests to your admin-ajax.php. So not one I’d ever consider for my clients. Below SEOPress because system drain to me is a bigger issue than just being very irritating.
  7. Premium SEO Pack – some very basic features are well covered. Doesn’t attempt to do too much. Updates are not very regular and support questionable.
  8. Yoast SEO – Bloated. Bloated. Bloated. Started with a good idea a decade ago or whenever it started but just got progressively fatter and more problematic every month since. Thank your lucky stars it is the most downloaded and more used SEO plugin on WordPress – it gives everyone switched on enough not to use it a head start.
  9. Platinum SEO –  this plugin has been downloaded 1,292,329 times but is currently only used by around 20,000 websites. That’s rather damning. Not the best, not the worst, bit buggy probably a more appropriate name than Platinum. Comes in below Yoast simply because when things go wrong (as they will with both) you are in a much smaller boat with this one. So fixes will be months in the coming rather than days or weeks as with Yoast.
  10. SEO 2021 by Squirrly – a plugin that massively divides opinion. Tends to blow hot and cold. But when things go wrong they go spectacularly off the rails. Simply too much at stake for my clients to use such an unreliable plugin. In some parallel universe where it was more consistent I’d probably give it a top 4 ranking but given the fact running this plugin makes you vulnerable to your website breaking at any moment I have to place is below even Platinum SEO. Pity.
  11. Praison SEO WordPress – only tested up to WordPress 5.5.5 and hasn’t been updated in 10 months. Covered a fairly broad range but never really got going in terms of uptake. Leave well alone.
  12. SEO by 10Web – half finished beta plugin by all indications. Nowhere near ready for showtime. Support pretty much non-existent either.
  13. WP Meta SEO – doesn’t do a great deal but boy does it do a bad job at the little it does do. Known to add random meta titles to archives. Rated above All in One SEO only because it destroys less of your SEO. But that which it does destroy it does so very thoroughly.
  14. All in One SEO – terrible issues with bloated scripts, annoying advertising, fast turning into a mini-Yoast and not in a good way. Slows down all admin pages. Pass. Was a good plugin years ago but is now just another money printing machine for the developers who are happy to take new users money at the expense of performance for everyone with fancy looking elements that are entirely unproductive for SEO purposes. All in One SEO was bought by Semper Plugins, LLC and they have fully monetised it and added a ton of features that you don’t need or want. When they took over the ownership of the software they also auto-updated it to this totally new version and it created havoc for a large number of sites. Also widely known to buy fake reviews. If you remember it as a good SEO plugin option 5 years ago my how things have changed. Not much is worse than Yoast SEO but this one, in its current state, sure is.

Useful Plugins For The Purposes Of SEO

This includes plugins that help with one or more elements of the SEO process without being all/full purpose SEO plugins.

  1. XML Sitemaps – many SEO plugins include this already but if you’re not using a full purpose SEO plugin (which isn’t a terrible idea) this can add useful functionality to your website.
  2. EWWW Image Optimizer – again a plugin that does what many other plugins can also do (or, even better, you could do for yourself before you even upload) but within its class its a very decent option.
  3. Hide SEO Bloat (if you insist on using the world’ most overused plugin Yoast SEO) – you know you have too much bloat when they have to create a plugin to limit the bloat of your plugin, huh? Doubt it will cause too much offense to the Yoast team last seen rolling in newby money somewhere in Holland.
  4. Internal Links Manager –  way to automate internal links. Useful with few (but some) issues reported in the past.
  5. Schema & Structured Data for WP & AMP –  something some SEO plugins try to handle, other don’t – I don’t think there is a superstar plugin in this space just yet but this might be the best of a mediocre bunch for the time being.
  6. Imagify – Optimize your Images & Convert WebP – Image compression isn’t something you need to do with a plugin – the files you upload can be compressed beforehand and yes, with the right functions.php tweaks you can even upload WebP files without the need for yet another plugin so this is hardly a must have but if you must then its not a terrible option. It is, though, yet another plugin adding weight where no weight is really needed even if it claims to lose you that weight after the fact. Still a net weight gain for me because you could lose the weight without getting any back in return by minor functions.php tweaks and doing the compression yourself elsewhere online first.
  7. WP SEO Structured Data Schema – alternative to #5 Schema & Structured Data for WP & AMP – not a great deal in it but marginally the lesser of the two.
  8. Seo 301 Meta – the proper place to do 301’s is in your .htaccess file but if you are extremely code-phobic you could do worse than this plugin. Hey it works.
  9. Yasr – Yet Another Stars Rating – useful if Star Ratings add something to your user experience/feel for the most part. Not for all sites but useful for some.
  10. YARPP – Yet Another Related Posts Plugin – easy way to automate the process of trying to keep users engaged and on your site.
  11. Bulk Auto Image – as with #2 & #5 you can do all of this yourself before the fact but if you must I’d rate this as your third best option – for something you don’t need. So not especially highly really.
  12. Premmerce SEO for WooCommerce – WooCommerce has been the boil on the arse of many in SEO for years now and this is a nice idea although the implementation is a bit hit and miss. Try it only if you’re in a real bind and feel like throwing a Hail Mary pass.
  13. Under Construction – nifty little plugin to make under construction pages more visually appealing. Again nothing you can’t do yourself without a plugin.
  14. SEO Breadcrumbs – many other plugins offer this and more so somewhat limited in scope. But it will get the job done if you just want breadcrumbs and nothing else from it. Remember breadcrumbs can have Core Web Vital implications (and not good ones) down the line so be careful.
  15. Media File Renamer – Auto & Manual Rename – Ever uploaded an image and thought damn I forgot to rename it something SEO useful and instead its called ASDF7NN2NAD or what have you? Well this allows you to undo that moment of regret. An entire plugin seems a bit heavyhanded but hey its an option.
  16. Phoenix Media Rename – very simple plugins that takes care of a very irritating flaw in native WordPress. Again entirely possible to do this with tweaking the Theme Editor yourself but if you must you could do worse. Tiny benefits though.
  17. noindex SEO – talk about limited functions well this does one thing. It noindexes pages and posts. So if for some reason you can’t do that with the dozen or so other methods at your disposal why the hell not? 600 active installation is probably about right.
  18. Superb WordPress Table (SEO Optimized Tables With Schema) – nice enough idea but when a plugin doesn’t get mass uptake like this one and the developers still want to get paid they start trying to make almost everything premium – want to change the font? Say to Open Sans? Pay. Absolute joke and look it didn’t take off for a reason its just not good enough or useful enough.
  19. Image Optimization For SEO – plugin that once upon a time in say 2018 was just ok has been left to rot and is now something you should keep off your server at all costs.
  20. PB SEO Friendly Images – one of the worst in any way related SEO plugins out there. Will probably slow your website down doing something you don’t even need whilst serving you copious amounts of adverts. Stay away.
  21. Semrush SEO Writing Assistant – Very poor plugin from a very overpriced company. Probably about what I’d expect from them though.
  22. Image SEO Optimizer – even for a useless plugin this is a pretty bad one. Not worth anyone’s time.
  23. Import Settings into All In One SEO –  Last plugin anyone should use under any circumstances, ever.
  24. WooCommerce SEO – this is an awful plugin. Just really, really bad. Wouldn’t even call it a beta level effort. Its worse than that – I’d expect my clients revenue to double by just removing it.

The SEO Framework vs Yoast SEO

As someone who has used literally 90% of all SEO plugins ever published to WordPress I was stunned by the near perfection of the The SEO Framework. The trouble with virtually every other SEO plugin that has ever gained even moderate mass uptake is over complication and bloat. The SEO Framework’s stated goal is to avoid this at all costs.

Reasons The SEO Framework Beats Yoast, Rank Math & AIOSEO (By A Mile)

  • Migration To The SEO Framework Takes 5 Minutes
  • If you want to use the premium version the pricing is tier to cater for even the smallest websites – as low as £5/month.
  • No advertisements. None. Zero.
  • Far lighter on your database than Yoast (about 10 to 15 times lighter).
  • There are almost no bug issues with The SEO Framework, certainly, not compared to Yoast.
  • Conform at all times to Google’s best practices.

Problems With Yoast SEO

  • Plugin takes site down
  • Yoast offers no techncial support for free tier
  • Yoast adds a trailing slash to the open graph and schema url even if your posts don’t have a trailing slash
  • Buggy updates
  • Duplicated title tags and other meta via pagination can lead to sitewide duplicate content issues
  • Incredible amount of bloat and useless added code
  • Doesn’t play well with many (and many popular) other plugins including ones for forms
  • Makes changes to WordPress Core that are not easily correctable
  • If something goes wrong (especially, ironically, with the Paid Version) you will likely be told by support to “hire a developer” to fix it
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