“SEO doesn’t work anymore.”
When Panda and Penguin rolled out, the old SEO pro tricks – link farms, stopped working. This caused chaos in the SEO service provider ranks. But Google still values inbound links, but can now recognise high quality, editorially bestowed links. Now the best way to get these links is to produce quality content and gain industry specific authority. Content should inform, help or entertain people who can then share it via social media platform. Links that tell Google that that website endorses your site gain it authority.
“Real businesses don’t need SEO.”
Some think that SEO isn’t for them, because people find their website through ways other than Google. Most people rely on Google when looking for products and services. Google is at the heart of the discovery process.