Target Customers with Surgical Precision & Accuracy
Entrepreneurs partner with me for years not months. I stay in touch regularly, ensuring that I stay abreast of the evolving market landscape in your sector. With a substantial background in financial math & actuarial methods I deliver solid, robust & dependable profits via Google Ads, Facebook Ads, organic search engine optimisation & aligned services such as performance audits and/or competitor analysis.
Full management of your Google Ads account including strategy, implementation and reporting.
Hyper targeting of your target demographic. A brand building/reinforcing mechanism without peer.
For higher valued market sectors organic search remains an invaluable means to solicit lucrative traffic to your website.
Systematic examination to ascertain current and historical levels of efficiency. Auditing is pivotal for existing businesses who are not winning customers with current marketing activities. I formulate an opinion which is communicated through an audit report.
Evaluate your competitors in strategic groups according to how directly they compete for a share of the customer's money. Answer questions such as: What is each competitor's market share?
What are their current strategies? What potential threats do your competitors pose? What potential opportunities do they make available for you?
I ascertain your ideal customer and then I target them by age, location, device used, time of day, search intent and a range of other custom variables. This involves a fusion of linguistics and statistical methods honed over the course of the last 12 years and are the accumulated wisdom of over £14,000,000 in UK digital ad spend.