Rates For SEO Consulting Services

I know that pricing is a critical consideration when it comes to deploying an SEO expert for your business so I have tried to be as precise as possible on what I am able to offer at each price tier. For many years the only clients I wasn’t able to convert were ones who felt they could not afford me. So I decided to completely revamp my pricing model to be able to offer something to everyone & at highly reasonable rates. I would be willing to wager that no one in the UK SEO consultant market with 12 years experience (as I have) would be able to beat me on price today.

Comparative Overview

DetailsBasicProBusinessEnterprise
Price£400£750£1,300£2,750
Keywords2050100
Dedicated hours/month5102050
Audit (page length)35812
Keyword research (hours)2358
Schema markup
Page speed optimisation<1.5s<1.2s<800ms<650ms
Blog creation
Blog upload & formatting
Guest post creation
Social media posting
YouTube setup
Video sharing
Google review management
Google Analytics conversion tracking
Virtual meetings/month124
In person meetings/month12

*Please note Skype/Zoom time can be used however you like during the month.

**Based on 2,088 working hours in 2020 which is an average of 174 working hours per month.

++Page speed optimisation goals are subject to manual review and agreement of targets. Speeds are tracked every 30 mins from London, Amsterdam, Frankfurt, Dallas, New York, Stockholm, Melbourne and/or San Jose (depending on where your target market is located).

Basic SEO Package

My basic SEO package is designed for smaller companies. Generally these companies have annual turnover of under £150,000.

DetailsBasic
Price£400
Billing cycle & termsMonthly rolling
Keywords20
Dedicated hours/month5
Review & Analysis
Audit (page length)3
Competitor research
Keyword research (hours)2
Baseline rank report
On Page Optimisation
Title tag optimisation
Meta tag optimisation
Image optimisation
Off Page Optimisation
Link Building
Technical
301 Redirects
Robots.txt optimisation
Sitemap optimisation
Responsive web design
Schema markup
Page speed optimisation<1.5s
Content
Blog creation
Blog upload & formatting
Guest post creation
Social media posting
Video
YouTube setup
Video sharing
Local
Google My Business setup
Google review management
Setup & Integration
Google Search Console
Google Analytics
Google Analytics conversion tracking
Monthly Reporting
Rank report
Performance report
Virtual meetings/month
In person meetings/month
Support
Email support
Phone support
Hosting
Managed hosting (optional)

Pro SEO Package

My pro SEO package is designed for small companies & startups. Generally these companies have annual turnover of under £350,000.

DetailsPro
Price£750
Billing cycle & termsMonthly rolling
Keywords50
Dedicated hours/month10
Review & Analysis
Audit (page length)5
Competitor research
Keyword research (hours)3
Baseline rank report
On Page Optimisation
Title tag optimisation
Meta tag optimisation
Image optimisation
Off Page Optimisation
Link Building
Technical
301 Redirects
Robots.txt optimisation
Sitemap optimisation
Responsive web design
Schema markup
Page speed optimisation<1.2s
Content
Blog creation
Blog upload & formatting
Guest post creation
Social media posting
Video
YouTube setup
Video sharing
Local
Google My Business setup
Google review management
Setup & Integration
Google Search Console
Google Analytics
Google Analytics conversion tracking
Monthly Reporting
Rank report
Performance report
Virtual meetings/month1
In person meetings/month
Support
Email support
Phone support
Hosting
Managed hosting (optional)

Business SEO Package

My business SEO package is designed for medium sized companies & substantially funded startups. Generally these companies have projected annual turnover of under £750,000 but more than £350,000.

DetailsBusiness
Price£1300
Billing cycle & termsMonthly rolling
Keywords100
Dedicated hours/month20
Review & Analysis
Audit (page length)8
Competitor research
Keyword research (hours)5
Baseline rank report
On Page Optimisation
Title tag optimisation
Meta tag optimisation
Image optimisation
Off Page Optimisation
Link Building
Technical
301 Redirects
Robots.txt optimisation
Sitemap optimisation
Responsive web design
Schema markup
Page speed optimisation<800ms
Content
Blog creation
Blog upload & formatting
Guest post creation
Social media posting
Video
YouTube setup
Video sharing
Local
Google My Business setup
Google review management
Setup & Integration
Google Search Console
Google Analytics
Google Analytics conversion tracking
Monthly Reporting
Rank report
Performance report
Virtual meetings/month2
In person meetings/month1
Support
Email support
Phone support
Hosting
Managed hosting (optional)

Enterprise SEO Package

My enterprise SEO package is designed for medium-large to large companies & venture capital backed startups. Generally these companies have projected annual turnover of more than £1,000,000 (with no upward limit).

DetailsEnterprise
PricePOA
Billing cycle & termsMonthly rolling
Keywords
Dedicated hours/month50
Review & Analysis
Audit (page length)12
Competitor research
Keyword research (hours)8
Baseline rank report
On Page Optimisation
Title tag optimisation
Meta tag optimisation
Image optimisation
Off Page Optimisation
Link Building
Technical
301 Redirects
Robots.txt optimisation
Sitemap optimisation
Responsive web design
Schema markup
Page speed optimisation<650ms
Content
Blog creation
Blog upload & formatting
Guest post creation
Social media posting
Video
YouTube setup
Video sharing
Local
Google My Business setup
Google review management
Setup & Integration
Google Search Console
Google Analytics
Google Analytics conversion tracking
Monthly Reporting
Rank report
Performance report
Virtual meetings/month4
In person meetings/month2
Support
Email support
Phone support
Hosting
Managed hosting (optional)

included in All plans

  • free onboarding
  • managed web hosting (optional)
  • benefit of all of my premium SEO software

Customer Satisfaction

Based on a survey of 100 clients between 2013 & 2021.

Satisfaction with Service

Satisfaction with Results

Satisfaction with Communication

Got a project? Start working with the kingmaker today!

Alternatively Scale your plan to suit your needs

I am available to provide consulting, management & auditing services to businesses throughout the United Kingdom with a special focus on London & the home counties. I have various tiers available to business owners. I have also tried to make the logic behind my pricing as sound as possible so as to offer appropriate amounts of my time for your financial outlay.

I charge on a sliding scale depending on how many hours per month you require my services. The longer you need me the more affordable my services become on an hourly basis. Most clients won’t know how many hours they will need me for so based on my experience, I offer an estimate (which has a margin of error of no more than 10%) based on what you say your requirements are upon our first meaningful discussion. For clients willing to commit to longer engagements I offer further discounts.

The amount of ongoing management, PPC management or other work is agreed upfront. By charging for my SEO services this way I am able to assist anyone who needs my help with a budget as small as £90 up to major operations who prize value for money & performance excellence.

Hourly Rates for SEO Consulting

Hourly Rates

This is most often seen with SEO freelancers, single owner and operator SEO companies and smaller SEO agencies. The benefits of an hourly rate allows for greater amounts of flexibility in financing a project for smaller businesses and also greater flexibility on the work done on a project. Hourly SEO consulting fees in the UK range from £52.50 to £215.00 per hour. The mean, however, is £57.50 to £145.00 per hour.

This obviously covers a massive range of capabilities, services & probable outcomes.

When available (and I am not always available for these kinds of jobs) I charge between £60 & £90/hour depending on how many hours you want. This represents value considering my status as a 12 year industry veteran whose forgotten more about SEO than many other alternative vendors will ever know. When available this is a covenient way for me to fill up unused capacity. I have not had more than 10 hours of such time available in the last decade though so you’d be quite lucky to be able to hire me on this basis.

Reasons My SEO Rates Are Value For Money
  • A third of all SEO providers charge under £800/month whilst a quarter charge over £3,500/month. The remaining ~45% charge between £800 & £3,500 per month. The larger your monthly outlay the more is spent on things like an account manager, reporting, their own branding, offices and so on. That is fat that doesn’t add anything to your website’s chances of becoming more visible on Google. My consultancy is as close to a fat-free SEO service option as you will find anywhere in the UK. I offer added value, not added self-aggrandising and fluff.
  • More than 10% of entities offering SEO as a service are web designers not SEOs. I am an SEO expert consultant, not a web designer. They have about as much business charging you for SEO as I do to make you a pretty website. These 10% of entities probably take a good 15-20% of the market simply because they have ready access to paying clients in the commercial website realm. By effectively hiring a square peg to fit into a round hole ALL of their clients are at a disadvantage – which if you use an actual SEO specialist like myself we can exploit to your advantage.
  • The most popular services offered by SEO experts are on-page SEO (>80%), keyword research (>80%), and content creation (~75%). I offer all three.
  • Less than 35% of SEO contractors and agencies offer infographic services. I offer infographic services to all clients.

My hourly rates are non-negotiable but I do adjust them regularly based on supply-demand market forces. That is when I am snowed under by work I might up them by as much as 100% & when work is thin I discount by as much as 60%.

Tier 1

  • £90 per hour for 1-3 hrs work in a calendar month.

Tier 2

  • £80 per hour for 4-12 hrs work in a calendar month.

Tier 3

  • £70 per hour for 13-30 hrs in a calendar month.

Tier 4

  • £60 per hour for 31 or more hours in a calendar month.

When my capacity is stretched my Enterprise/Tier 4 & Business/Tier 3 clients take priority. That doesn’t mean I don’t continue with agreed work for Pro/Tier 2 & Starter/Tier 1 clients it simply means that I momentarily stop taking any more on. For larger clients I am willing to make contractual stipulations regarding the number of other clients I will (and won’t) continue to take on simultaneously.

SEO Audit

I can do audits on your existing position and weaknesses with full recommendations on how to progress up Google’s organic search rankings. The complexity of this audit is directly related to the amount of time you book me for – I would recommend 3 hours for a general purpose audit and at least 6 hours for a more advanced audit. Management is my core business so audits are subject to availability.

Fixed Retainer Over Agreed Contract Length

Industry in the UK: Set monthly cost over an agreed contract length. This is usually calculated on an hourly rate and a fixed number of hours per month. Small local SEO packages generally cost between £299 & £499 a month. SEO management for a small-medium sized business typically costs between £799 to £1,499. This is generally for a minimum period of 6 months. Results from projects take 4-6 months to gauge with any level of certainty. This is common for everyone from freelancers to enterprise level agencies.

I’d say that my pricing is probably fairly standard for the industry however I am able to dedicate an unusually high number of hours to each client project because my operation is completely fat-free. That is, whilst I am available for as little as a single hour I tend to be able to offer significantly more time for the same amount of money when compared to less experienced SEO agencies and consultants.

Pay By Results

Whilst I don’t offer straight pay for results SEO what I do offer (in certain special cases) a low ball retainer plus an incentive scheme for hyper performance. In these cases the business I am working on behalf of has to accept the speculative nature of what we’re doing though & agree to a minimum contract length of no less than 4 months.

Frequently Asked Questions

A: There’s no minimum contract with my SEO packages. Cancel anytime without penalty or hassle.

A: Payment by bank transfer unless by other arrangement.

A: Pulling back dedicated hours can be very easily done. I am only able to offer you more hours than previously agreed when I have available capacity.

A: I offer PPC consulting, SEO audits, online reputation management & page speed consulting services.

A: Yes my worldwide services are only available to Business/Tier 3 or Enterprise/Tier 4 clients. These clients also get more time & resources too though.

A: No. All packages are all inclusive. Premium hosting is offered to all clients and they are free to take my recommendation or stick with their current hosts, if this is more convenient & I agree your current hosting is not an impediment to further progress. In cases where the client wants to retain hosting that I regard as an impediment to further progress I usually politely decline to accept the contract. This has probably happened no more than twice in 12 years and whilst regrettable is evidence of my commitment to moving client businesses forward.

A: No. All packages are all inclusive. I take care of all software & additional services deployed.

A: I have 174 hours of client time available per month. I have variable time allocations for SEO management; SEO audit; PPC; online reputation management & SEO training clients. It thus depends on the make up of my clients at any one time as to how many clients I have concurrently. I can say that this number has almost always ranged between 2 & 10 but has generally been at least 3 but no more than 6.

A: Yes. It is usual for any professional search company or consultant to charge upfront for work. If you have a monthly package, you will be invoiced before the work is done.

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