E-commerce SEO is my bread & butter. I have worked on almost every platform over the last 10 years. The Magento CMS platform has overtaken the competition in the UK since around 2013. eBay bought Magento in 2011 for $180 million & its popularity among online retailers has mushroomed since then. I have extensive experience as an SEO & Magento specialist having performed technical and ongoing SEO management on a several dozen online retailer websites deployed on the Magento platform.
I’ve been retained as an SEO consultant on several of the UK’s largest Magento run retailer brands & know from experience that the Magento you get out of the box is poorly optimised for organic search inherently. I probably get about 3 emails or calls a week from vendors who have shifted to Magento & seen organic traffic decrease by anywhere from 15% to 87% (the most I can recall hearing). Of course Magento is almost always never solely to blame for contractions in organic traffic (especially if the correct technical SEO migration wasn’t carried out by a competent ecommerce SEO consultant), it does possess drawbacks that can and often enough do cause issues. What I have found from conducting my own research is that the ‘systemic culprit’ so to speak within Magento as is is often enough related to the Google Panda algorithm update.
In a nutshell Google Panda was a noble enough attempt by our friends at the Googleplex to weed out search results from websites with so-called skinny or thin content – that is low quality content (and loads of it on one website). These sites typically offer a poor user experience – & that is always Google’s #1 priority. Now on Shopify or WooCommerce (WordPress) you’re less likely to suffer from indexation bloat than you are on Magento. Indexation bloat is where you have say 25,000 webpages indexed by Google but only (really) 25-250 actual webpages/product pages. The reason Magento often falls foul of this is because of its default layered/faceted navigation. It can be remedied though if you deploy a competent technical SEO consultant with requisite understanding of the SEO issues that come with Magento out of the box. Even experienced and ‘good’ Magento developers don’t quite appreciate the technical Magento SEO issues at play here.
If your organic traffic has fallen through the floor after moving to Magento I can help you recover.
Magento & organic search traffic
If you’re moving to Magento then a Magento SEO migration is a very prudent idea. It is a lot harder to recover from lost ground in organic search than it is to preemptively take action and prevent losses in this area when it comes to migrating to Magento. It is hardly the sort of issue Magento web developers brag about – so be forewarned.
If you have a new website in the works on the Magento platform now is the best time to get in touch about your SEO – I can do so much more before than after.
Magento 2 & SEO
Magento-2 is a step in the right direction but comes with its own list of SEO issues that require the correct isn’t SEO friendly configuration.
If you are concern about your Magento site’s organic search performance or outlook and need an expert Magento SEO expert to assist you please contact me. I am able to assist businesses in any sector, of any size, based anywhere.
More About Magento
Magento is an open-source e-commerce platform written in PHP. The first general-availability release of the software come on March 31, 2008.
Magento 2.0 was released on November 17, 2015 with a refined focus on user engagement, navigation, conversion rates and revenue generation. It has business user tools that enhance productivity.
The following fixes or refinements were also implemented with this version of Magento:
- Table locking issues reduced
- Improved page caching
- Guest checkout for existing users
- Scalability all the way to enterprise level
- Rich snippets for Structured Data
- File structure that is easier to customize
- CSS Pre-processing using LESS & CSS URL resolver
- MySQL/MariaDB relational database management system
- PHP programming language
- object-oriented programming
- model–view–controller architecture
- entity–attribute–value model to store data
There are four Magento certifications:
- Certified Solution Specialist targets business users (consultants, analysts, project managers).
- Magento Front End Developer Certification is focused on improving the user interface (UI) of applications.
- Magento Developer certification is for back end developers who implement the core modules.
- Plus certification tests understanding of Magento Enterprise modules and architecture.