Local SEO

I offer specialist SEO consulting for local businesses whose primary concern is their Google Maps ranking and staying one step ahead of their real world competition within Google search. Local SEO is a search engine optimisation that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

local search results on Google

If you search Google for any important keywords related to your business and a map with 3 or 4 listings appears underneath it, then local SEO can help you grow your business.

Most Important Factors For Local SEO

Factors are listed in approximately order from most important to least important.

  1. Proximity of Address to the Point of Search (Searcher to Business Distance)
  2. Address is in City or Town of Search
  3. Appropriate Google My Business Categories for Search
  4. Product/Service Keyword in Google My Business Title
  5. Number of Google Reviews
  6. Number of Links to Site from Local Domains
  7. Quality of Links to Domain
  8. Domain Authority of Website
  9. Organic Click-Through Rate
  10. Number of Third-Party Reviews (including Trustpilot;TripAdvisor; Yelp; Facebook Ratings and Reviews and so on)
  11. Location Keyword in Google My Business Title
  12. Authority of Third Review Sites (that is a good review on a Trustpilot or a Yelp helps more than lesser known review websites in general)
  13. Quality of Links to Google My Business URL
  14. Usage of Product/Service Keywords in Reviews
  15. High Ratings on Google Reviews (minimum of 4.0/5)
  16. Having a Full & Complete Google My Business Profile
  17. Age of Google My Business Profile
  18. Number of times Driving Directions to Business has been clicked
  19. Product/Service Keyword in Google My Business Landing Page Title
  20. Location Keyword in Google My Business Landing Page Title

Making Local SEO Strategy Count For You

Focus on the ranking signals that will improve your site’s footprint in local search. By doing this you will stay competitive in your geo-location against your real world competitors.

There are many factors that influence your visibility in these local searches & these factors are constantly being tweaked and refined.

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