I offer specialist SEO consulting for local businesses whose primary concern is their Google Maps ranking and staying one step ahead of their real world competition within Google search. Local SEO is a search engine optimisation that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.
If you search Google for any important keywords related to your business and a map with 3 or 4 listings appears underneath it, then local SEO can help you grow your business.
Most Important Factors For Local SEO
Factors are listed in approximately order from most important to least important.
- Proximity of Address to the Point of Search (Searcher to Business Distance)
- Address is in City or Town of Search
- Appropriate Google My Business Categories for Search
- Product/Service Keyword in Google My Business Title
- Number of Google Reviews
- Number of Links to Site from Local Domains
- Quality of Links to Domain
- Domain Authority of Website
- Organic Click-Through Rate
- Number of Third-Party Reviews (including Trustpilot;TripAdvisor; Yelp; Facebook Ratings and Reviews and so on)
- Location Keyword in Google My Business Title
- Authority of Third Review Sites (that is a good review on a Trustpilot or a Yelp helps more than lesser known review websites in general)
- Quality of Links to Google My Business URL
- Usage of Product/Service Keywords in Reviews
- High Ratings on Google Reviews (minimum of 4.0/5)
- Having a Full & Complete Google My Business Profile
- Age of Google My Business Profile
- Number of times Driving Directions to Business has been clicked
- Product/Service Keyword in Google My Business Landing Page Title
- Location Keyword in Google My Business Landing Page Title
Making Local SEO Strategy Count For You
Focus on the ranking signals that will improve your site’s footprint in local search. By doing this you will stay competitive in your geo-location against your real world competitors.
There are many factors that influence your visibility in these local searches & these factors are constantly being tweaked and refined.