Free SEO Tools: Link Building, Technical SEO, Keyword Research, Rank Tracking, Content Optimization & Backlink Analysis Tools

If there is one thing that grinds my gears its Freemium SEO software that disguises itself as truly Free SEO software. So here is a list of actual, truly, madly, deeply free SEO software, categorised by task:

Free Link Building Tools

Check My Links – When you’re editing a web page that has lots of links, wouldn’t it be handy to be able to quickly check that all the links on the page are working ok? That’s where ‘Check My Links’ comes in. Where to get it:
Domain Hunter Plus – Domain Hunter Plus (DHP) is an unobtrusive Chrome Extension that allows the user to quickly scan the current web page and check for dead links and available domain names. Simply load a webpage, click the DHP icon in your toolbar, and watch as the DHP app scans all links and notifies you of the dead links. Where to get it:
LinkMiner – LinkMiner takes broken link checking to the next level. You can now find out more about the links you’re checking so you can make smarter decisions, quicker. Where to get it:
Marie Haynes’ Disavow Blacklist – Should I disavow? Compare a url against Marie Haynes’ blacklist: NEW! Bulk upload to check against Marie’s disavow blacklist. Where to get it:
Quick URL Opener – Do you have a Long List of URLs that you want to Open Quickly? Open multiple urls using the url bulk opener. Where to get it:
Similar Content Prospecting Tool (SkyRocket) – Find authoritative and relevant websites that already link to similar content. Where to get it:


Bing Webmaster Tools – Sign in or signup for Bing Webmaster Tools and improve your site’s performance in search. Get access to free reports, tools and resources. Where to get it:
Browseo – View any web page like search engines see it. Browseo helps you to identify issues with your site and with competitors’ sites. Browseo is 100% free. Where to get it:
Google Analytics – Google Analytics Solutions offer free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights. Where to get it:
Google Analytics Referrer Spam Killer – Analytics Spam Killer makes it very easy to exclude spammy referrer domains from Google Analytics by automatically inserting filters which take care of it. Where to get it:
Google Mobile-Friendly Test – Test how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores. Where to get it:
Google PageSpeed Insights – Web Performance. Learn more about web performance tools at Google. Where to get it:
Google Search Console – Use Search Console to monitor Google Search results data for your properties. Where to get it:
GTmetrix – GTmetrix is a free tool that analyzes your page’s speed performance. Using PageSpeed and YSlow, GTmetrix generates scores for your pages. Where to get it:
Hreflang Tags Generator Tool – Generate easily the hreflang annotations following Google’s specifications for your pages by using the hreflang tags generator tool. Where to get it:
Map Broker XML Sitemap Validator – Find out which URLs in your XML sitemap are valid with Map Broker v0.1 by Michael King(iPullRank). Where to get it:
Microdata Generator – Microdata Generator using Vocabulary. Where to get it:
Open SEO Stats – Shows web rank and SEO stats of current web page, quick access to Geo IP Location, Whois, Alexa, backlinks, indexed pages and more. Where to get it:
Referral Ghost Spam Removal Tool – Referral ghost spam be gone. Where to get it:
Rel Nofollow Checkbox – This plugin adds a simple checkbox in the insert/edit link popup for including nofollow attribute. Where to get it:
Search Analytics for Sheets – Retrieve data and create automatic backups from Google Search Console™ into Google Sheets™. Where to get it:
SEO & Website Analysis (WooRank) – SEO & Website Analysis by WooRank provides a deep SEO analysis covering SEO, Mobile, Local and Usability. Where to get it:
Simple Htaccess Redirects & Rewrite Generator – Easily generate your redirects with the htaccess Redirects & Rewrite Generator for SEO. Where to get it:
Varvy SEO Tool – Test your site to see if it follows the Google guidelines. Articles on each guideline written and illustrated by Patrick Sexton. Where to get it:
Webbee SEO Spider Tool – Webbee is a desktop based SEO spider that crawls your website following the pattern of major search engine. Where to get it:
Website Penalty Indicator – The Website Penalty Indicator is a tool to help you pre-qualify websites, comparing search visibility drops alongside Google updates like Panda and Penguin. Where to get it:
Zadroweb SEO Auditor – completely free to use! Scan your website in seconds for common SEO fixes and results such as organic keywords, meta tags, and more. Where to get it:


AdWord & SEO Keyword Permutation Generator – what it says on the box. Put in multiple keyword lists & come up with keyword permutations. Where to get it:
Answer The Public – Find out what questions and queries your consumers have by getting a free report of what they’re searching for in Google and YouTube. Where to get it:
FAQfox – Generate more revenue with better market research. Where to get it:
Google Correlate – Find searches that correlate with real-world data. Google Correlate finds search patterns which correspond with real-world trends. Where to get it:
Google Keyword Planner – a keyword research tool that allows you to find the right keywords to target for display ads, search ads, video ads, and app ads. Where to get it:
Google Location Changer (SERPs) – Search Google from any location or device. Where to get it:
Google Trends – See the latest trends, data and visualisations from Google. Find out what’s trending near you right now. Where to get it:’s Bulk Keyword Generator – A bulk keyword generator tool that is aimed at local businesses & marketers. Generate keywords from category selections. Where to get it:
Keyworddit – the only keyword research tool that can extract keywords from Reddit. Just enter in a subreddit name to generate keywords. Where to get it:
KeywordIn – keyword combination for SEO, Adwords, PPC and domain names. Where to get it:
Keywords Everywhere – A browser addon that will get you FREE search volume, CPC & competition data for almost all the keyword research tools out there! Where to get it:
Seed Keywords – The Seed Keywords Engine is a new free tool to help you find valuable keywords. Where to get it:
SEO Book’s Free SEO Tools – Directory of recommended free and paid SEO tools across every aspect of the industry: keyword research, competitive intelligence, web analytics, link building, paid search and more. Where to get it:
Soovle – Search suggestions and completions from the top providers on the internet. Easy to use, fast and efficient. Where to get it:
Suggestion Keyword Finder
UberSuggest – Get tons of keyword ideas for free with Übersuggest: suggest on steroids! Where to get it:
Wordstream’s Free Keyword Tools
Wordtracker Scout


Search Latte – Build Google query parameters in any combination of Google supported top level domain, country and language. Handy tool for international SEOs. Where to get it:


QuickSprout Website Analyzer
SEO Mofo
Structured Data Markup Helper