Digital Advertising

Online advertising categories

  •  In-game advertising
  •  Social network advertising
  •  Online video advertising
  •  Search engine advertising

Mobile advertising

  • Advertising on mobile apps
  • Mobile Location-Based Advertising (Geo-marketing)

Global media ad spending

Global media ad spending and annual change – 2011 - 2018
Global media ad spending and annual change – 2011 – 2018

Global digital ad spending

Global digital ad spending and annual change – 2012 – 2018
Global digital ad spending and annual change – 2012 – 2018

Global mobile advertising spending as percentage of Digital Ad Spend 2012 to 2018

Global mobile advertising spending
Global mobile advertising spending

Countries by ad spending per person

countries by ad spending per person
Countries by ad spending per person

Social network advertising revenue by region – 2013 – 2017

Social network advertising revenue by region – 2013 - 2017
Social network advertising revenue by region – 2013 – 2017

Global search engine advertising revenue 2013 – 2019

Global search engine advertising revenue – major companies – 2013 - 2019
Global search engine advertising revenue – major companies – 2013 – 2019

Global market share of mobile advertising revenue – major companies – 2012 – 2014

Global market share of mobile advertising revenue
Global market share of mobile advertising revenue

Google (Alphabet) advertising revenue 2001 to 2016Google Revenue

Facebook advertising revenue

Facebook’s ad revenue for 2016 totalled $26bn, a 57% increase from $17bn in 2015, it disclosed during its earnings report for the fourth quarter and full year ended December 31, 2016, last night. Of this, eMarketer estimates the UK to represent $1.8bn, up 31% from 2015. Facebook has 65 million businesses using its free Facebook Pages product and five million are using Instagram Business profiles.

Facebook’s daily active users were 1.23 billion on average for December 2016, an increase of 18% year on year, with mobile DAUs at 1.15 billion on average for December 2016 (up 23% year on year). Of the total DAUs, eMarketer estimates 31.6m to be from the UK.

Monthly active users were 1.86bn as of December 31, 2016, an increase of 17% year-on-year, while of those users, there were 1.74bn monthly users on mobile as of December 31, 2016, an increase of 21% year-over-year.

Instagram’s daily active users climbed to 400 million and Facebook reports that its Stories feature reached nearly 150 million daily active users just five months after the launch. Facebook did not break down its ad revenue by platform, estimates are that Instagram generated $3.64bn in ad revenue, nearly double (96%) last year’s.

Top industries estimated spending on mobile advertising

Top Industries by Share of Digital and Mobile Ad Spend in 2015
Top Industries by Share of Digital and Mobile Ad Spend in 2015