Why Anthony Joshua vs Tyson Fury is 5 Years Away & Then Only Maybe

Anthony Joshua is a machine – & I’m not talking about his ability as a boxer. I am talking about his ability to sell out arenas, attract sponsors & swell the number of those willing to buy Pay Per telecasts. Much of this enthusiasm by the buying public is predicated on his well crafted veneer as a brutal knockout artist who has never been beaten.

So whilst boxing fans wonder how he’d get on with Tyson Fury (or any of the other handful of legit elite heavyweights out there today) don’t expect any particularly risky opponents anytime soon.

A Joshua fight at the O2 Arena loosely generates & will continue to generate the following amounts:

20,000 tickets sold @ a mean face value price of £125 = £2,500,000

Sponsorship of no less than £250,000 (and in many cases substantially more)

PPV revenue of (and this is ‘real PPV’ not ‘public lied about PPV’) 140,000 PPV Buys @ £16.95 a pop = £2,373,000

 Total revenue = £5,123,000

Now whilst Tyson Fury vs. Anthony Joshua would do well in all 3 revenue streams it would come with risk. Let’s for arguments sake say that Fury vs. Joshua is a 50-50 fight. The forces behind Joshua are faced with two options:

Option 1:

Take the Fury fight next (or within a couple fights) and generate £10,000,000 in one night but run the risk of losing and bursting the bubble upon which his marketability is based. Such a loss would immediately reduce Joshua’s ability to print money by up to 70%.

So in layman’s terms he generates 10 in one night then has a 50% chance of generating 3 for the next 9 fights which is a total of £37 million generated over 10 fights.

Option 2:

Fight only opponents you are sure AJ would beat & continue to generate £5,123,000 or more fight after fight after fight. Remember that after each win his money generation capacity goes up so £5,123,000 for fight 1, £5,500,000 for fight 2 and so on until he is hitting £7,500,000 for his 10th fight given a still very safe opponent – but one people who have been conditioned via the marketing muscle of Sky Sports to believe is a ‘threat’ when they are anything but.

Such a model generates as much as £65,000,000 over Joshua’s next ten bouts. And fight number 11 – against Fury or whoever – is only likely to generate more & more money. Don’t forget the mere promise of a potential fight with Fury will expand and expand the revenue generated from such a bout. That is the forces behind Joshua aren’t losing out on a £10,000,000 opportunity they are merely refusing a £10,000,000 opportunity NOW but potentially generating £18,000,000 or even £20,000,000 plus down the line after having filled their pockets with as much as £28,000,000 more in the process of taking on 10 safer opponents Joshua will almost certainly beat.

Remember that both Fury & Joshua are in their mid 20s. This means that they are both viable fistic entities for another decade.

Matt Hamilton is a London based search engine expert & boxing advisor.

Anthony Joshua