lawyer

SEO for Solicitors & Law Firms in the UK

What follows are the most valuable keyword search terms in the United Kingdom in the solicitor & legal services sector on Google. I have taken the average search volumes in the last 12 months & multiplied them by the suggested PPC bid per keyword according to Google Adwords. [personal injury claims]; [personal injury solicitors] & [personal injury lawyer] have a collective monthly value of over £300,000 or £3,600,000 per year.

personal injury claims
[Personal Injury Claims] search on Google is a hive of Google Adwords bidding – even at £55+ per click.
Around 36% of searchers end up clicking on the #1 organic search result – although this can only ever be an approximation – thus you could roughly expect a hypothetical website which ranks #1 for 365 days for [personal injury claims]; [personal injury solicitors] & [personal injury lawyer] to gain exposure with a market value of loosely £1,296,000 per annum. All three of those search terms are attainable in my opinion.

The incumbent #1 for [personal injury claims] is https://www.national-accident-helpline.co.uk/personal-injury-claims.html in the UK (on Google). They have achieved this with a total of 2924 words of text content – of which perhaps 2,250 words are main body text content. In fact if you exclude stop words (such as ‘the’, ‘and’, ‘but’ etc) they only have around 1422 total words and just 633 unique words. Impressive enough – but highly, highly beatable.

Here is a listing of words used in their body text 15 times or more:

  • injury 45
  • claim 43
  • accident 42
  • compensation 30
  • claims 25
  • injuries 23
  • accidents 22
  • personal 22
  • work 17

What this tells me from an experienced SEO perspective is that these guys know what they are doing – to a degree – see the major keywords are used and proportionately frequently but not so much as to appear to be keyword stuffing to Google. Just about right – again, impressive enough but beatable to be sure.

Additionally the content on the page and in the navigational menus on their site offer a near exhaustive exploration of the personal injury claims space, covering (and I am including only a sample list for the purposes of brevity here):

  • Serious Injury Claims
  • Asbestosis
  • Head and Brain Injury Claims
  • Repetitive Strain/Whiplash/Back Injury/Knee/Car Accident/Passenger Accident Injury Claims
  • Bicycle Accident Claims
  • Work Accident Claims
  • Industrial/Factory/Scaffolding Accidents
  • Medical Negligence Claims
  • Care Home Negligence Claims
  • No Win No Fee Solicitors
  • Making a Claim
  • Am I Eligible?
  • Compensation Calculator
  • The Claims Process

The two word phrases used 15 or more times on the page are limited to:

  • personal injury 21
  • injury claims 15

The three word phrases used 10 or more times on the page are limited to:

  • no win no 12
  • personal injury claim/s 12
  • win no fee 11

Below are the aforementioned most valuable search terms in the broad legal space on Google in the United Kingdom. For the purposes of brevity I have limited the list to those terms with a market value of £5,000 or more per month. This accounts for the disparity in the listed summed total (as there are many, many search terms worth under £5,000 per month which cumulatively add up to a substantial total).

Keyword Monthly Searches Suggested bid Market Value
solicitor 40500 £10.07 £407,835.00
injury lawyer 3600 £63.61 £228,996.00
personal injury claims 3600 £51.33 £184,788.00
the lawyer 27100 £5.78 £156,638.00
injury claims 2400 £62.57 £150,168.00
lawyer 14800 £9.78 £144,744.00
injury 6600 £15.25 £100,650.00
employment law 18100 £4.60 £83,260.00
power of attorney 40500 £1.98 £80,190.00
personal injury solicitors 1600 £44.08 £70,528.00
divorce 27100 £2.25 £60,975.00
personal injury lawyer 880 £58.01 £51,048.80
barrister 12100 £4.17 £50,457.00
personal injury 1600 £24.15 £38,640.00
trust 14800 £2.61 £38,628.00
criminal law 3600 £10.56 £38,016.00
employment lawyers 2400 £15.73 £37,752.00
legal aid 14800 £2.45 £36,260.00
attorney 4400 £7.93 £34,892.00
dui 5400 £6.07 £32,778.00
divorce lawyers 3600 £8.74 £31,464.00
family law solicitors 3600 £8.56 £30,816.00
personal injury lawyers 590 £47.36 £27,942.40
law 14800 £1.84 £27,232.00
immigration lawyer 2400 £11.11 £26,664.00
wills 8100 £3.23 £26,163.00
family law 5400 £4.83 £26,082.00
free legal advice 8100 £2.54 £20,574.00
lawyer salary 4400 £4.67 £20,548.00
commercial law 2400 £8.55 £20,520.00
mediation 12100 £1.67 £20,207.00
immigration lawyers 1600 £12.59 £20,144.00
corporate law 2400 £8.23 £19,752.00
legal advice 3600 £5.25 £18,900.00
accident lawyer 390 £45.22 £17,635.80
legal aid online 5400 £2.62 £14,148.00
medical malpractice 390 £34.95 £13,630.50
civil law 2900 £4.19 £12,151.00
malpractice 1000 £11.78 £11,780.00
car accident lawyer 260 £43.23 £11,239.80
legal 5400 £1.95 £10,530.00
motorcycle accident 1000 £9.95 £9,950.00
legal counsel 1000 £9.84 £9,840.00
top law firms 880 £10.76 £9,468.80
power of attorney form 8100 £1.14 £9,234.00
child support 6600 £1.39 £9,174.00
copyright law 5400 £1.62 £8,748.00
law firm 1300 £6.32 £8,216.00
contract law 3600 £2.28 £8,208.00
mesothelioma lawyers 260 £31.40 £8,164.00
intellectual property law 1600 £4.95 £7,920.00
law firms 1300 £5.26 £6,838.00
property lawyers 880 £6.14 £5,403.20
custody 2400 £2.21 £5,304.00
law school 1600 £3.30 £5,280.00
litigation lawyer 590 £8.68 £5,121.20

Total Search Market Value:
£2,811,789.50 per month which is £33,741,474.00 per year.

A newly qualified solicitor in a regional firm earns around £25,000 to £40,000 per year. Starting salaries in larger commercial firms will be from £58,000 to £65,000, with the larger City of London firms paying £80,000 or more.

Largest United Kingdom law firms

  1. DLA PiperDLA Piper
  2. Clifford ChanceClifford Chance
  3. Allen & OveryAllen & Overy
  4. LinklatersLinklaters
  5. Freshfields Bruckhaus DeringerFreshfields Bruckhaus Deringer
  6. Norton Rose FulbrightNorton Rose Fulbright
  7. Hogan LovellsHogan Lovells
  8. Herbert Smith FreehillsHerbert Smith Freehills
  9. DentonsDentons
  10. CMSCMS
DLA Piper
DLA Piper

Accident & Injury Lawyers

174 Law Solicitors Limited Birkenhead

1st Central Law Ltd Manchester

2020 Legal Limited Birkenhead

3hr Corporate Solicitors Limited London

7 Solicitors LLP Harrogate

A D Firth & Co Macclesfield

A F Brooks & Company Stoke-on-Trent

A H Brooks Solicitors Limited Leek

A H Fitzgerald Solicitors Ltd Prescot

A Halsall & Co Birkenhead

A J Benskin Limited Loughborough

A L Holland Ltd Shrewsbury

A M Strachan & Company London

A R Brown & Co Solicitors Worthing, West Sussex

A Ransley Limited Beckenham, Kent

A S Excellence Solicitors Ltd Milton Keynes

A T Ventures Limited Stroud
A Williams & Co Mayfair

A&R Solicitors Wokingham

A-Z Law Solicitors Limited London

Employment Lawyers

Adam Douglas Legal LLP Alnwick, Northumberland

Adam Solicitors Limited Salford

Adams & Remers LLP Lewes, East Sussex

Adams Delmar Hampton, Middlesex

Adams Harrison Saffron Walden, Essex

Adams Solicitors London

AdamShah Solicitors Slough, Berkshire

Adamsons Law Limited Bolton

Adan & Co Solicitors Limited Maidstone, Kent

Adans Solicitors & Advocates London

ADB Law St. Albans, Hertfordshire

Addis Law Ltd Oxford

Addison Aaron (Birmingham) Limited

Addison Law Hampshire

Addleshaw Goddard LLP London

Addlestone Keane Limited Leeds

Adel Jibs & Co Solicitors Enfield

Adie Pepperdine Ltd Lincoln

ADL Legal LLP London

ADN Law Northwood, Middlesex

Law Firms in the United Kingdom > London

London based law firms:

  • A.A. Thornton & Co.
  • Ablett & Stebbing
  • ABV Solicitors
  • ACK Media Law LLP
  • Adams & Remers
  • Addleshaw Goddard
  • Akin Gump Strauss Hauer & Feld
  • Alexander JLO Solicitors
  • Alexiou Fisher Philipps LLP
  • Allen & Overy LLP
  • Andrews Kurth Kenyon LLP
  • Anthony Gold
  • Arcadian Law
  • Archon Solicitors
  • Arendt & Medernach
  • Arnold & Porter Kaye Scholer LLP
  • Arthur Cox
  • Ashfords LLP
  • Ashurst
  • Aspen Morris Solicitors
  • Averta Employment Lawyers LLP
  • Baker & McKenzie LLP
  • Bark&co
  • Barker Brettell LLP
  • Batchelors
  • Bates Wells Braithwaite
  • BCL Solicitors LLP
  • Beale & Company Solicitors LLP
  • Beck Greener
  • Bedell Cristin
  • Bentleys, Stokes and Lowless
  • Berlad Graham LLP
  • Berwin Leighton Paisner LLP
  • Bevan Brittan LLP
  • Bhatt Murphy
  • Bindmans LLP
  • Bircham Dyson Bell
  • Bird & Bird LLP
  • Birds Solicitors
  • Bishop & Sewell LLP
  • Bivonas Law LLP
  • Blackfords LLP
  • Blake, Cassels & Graydon LLP
  • Blake Morgan LLP
  • Blandy & Blandy LLP
  • Blick & Co Solicitors
  • BLM
  • Boies, Schiller & Flexner (UK) LLP
  • Bolt Burdon Kemp
  • Bond Dickinson LLP
  • Bonheur Legal
  • Boodle Hatfield LLP
  • Boult Wade Tennant
  • Bowling & Co.
  • Bracewell (UK) LLP
  • Bracher Rawlins LLP
  • Brahams Dutt Badrick French LLP
  • Bray & Krais, Solicitors
  • Brecher LLP
  • Brett Wilson LLP
  • Briffa
  • Bristows LLP
  • Brookman Solicitors
  • Bross Bennett
  • Brown Rudnick LLP
  • Browne Jacobson LLP
  • Buckles Solicitors LLP
  • Burges Salmon LLP
  • Burgess Mee Family Law
  • Burlingtons Legal LLP
  • Byrne and Partners LLP
  • Cadwalader, Wickersham & Taft LLP
  • Cambridge Family Law Practice
  • Camilla Baldwin
  • Campbell Johnston Clark
  • Candey
  • Capsticks LLP
  • Carpmaels & Ransford LLP
  • Carter Perry Bailey LLP
  • Carter Thomas Solicitors
  • Carter-Ruck
  • Chadbourne & Parke (London) LLP
  • Charles Fussell & Co LLP
  • Charles Russell Speechlys LLP
  • CIS London & Partners LLP
  • Clarke Willmott LLP
  • Clasis Law
  • Clifford Chance
  • Clifford Chance LLP
  • Clintons
  • Clyde & Co LLP
  • CM Murray LLP
  • CMS
  • Collyer Bristow LLP
  • Cooke, Young & Keidan LLP
  • Cooley (UK) LLP
  • Corker Binning
  • Covington & Burling LLP
  • Cravath, Swaine & Moore LLP
  • Cripps LLP
  • Crowell & Moring
  • Curtis, Mallet-Prevost, Colt & Mosle LLP
  • DAC Beachcroft LLP
  • Daniel Berman & Co
  • David Bigmore & Co in Association with Goodman Derrick LLP
  • David Phillips & Partners
  • DavidsonMorris
  • Davitt Jones Bould
  • Dawson Cornwell
  • DaySparkes
  • Debevoise & Plimpton LLP
  • Dechert LLP
  • Dehns
  • Dentons
  • Devonshires Solicitors LLP
  • DLA Piper
  • DMH Stallard LLP
  • Douglas Silas Solicitors
  • Downs Solicitors LLP
  • Doyle Clayton
  • Druces LLP
  • Duffield Harrison LLP (Enfield)
  • Duncan Lewis Solicitors
  • DWF
  • DWFM Beckman
  • E. G. Arghyrakis & Co
  • E&A Law Limited
  • Eastwoods
  • EBR Attridge LLP
  • EC3\Legal LLP
  • Edmonds Marshall McMahon
  • Edward Hayes Lawyers
  • Edwin Coe LLP
  • EIP
  • Elkington & Fife LLP
  • EMW Law LLP
  • Enyo Law LLP
  • Eversheds Sutherland (International) LLP
  • Family Law in Partnership Ltd
  • Farrer & Co
  • Fasken Martineau LLP
  • Fenchurch Law
  • Fenwick Elliott LLP
  • Fieldfisher
  • Fietta
  • Finnegan, Henderson, Farabow, Garrett & Dunner LLP
  • Fisher Jones Greenwood LLP
  • Fisher Meredith LLP
  • Fisher Scoggins Waters LLP
  • Fladgate LLP
  • Fletcher Day
  • FMW Law
  • Foot Anstey
  • Forresters
  • Forsters LLP
  • Fox in London
  • Fox Williams LLP
  • Freedmans Law
  • Freemans Solicitors
  • Freeths
  • Freshfields Bruckhaus Deringer LLP
  • Froriep
  • Furley Page Solicitors
  • Ganguin Samartin in UK
  • Gannons Commercial Law Ltd
  • Gateley Plc
  • Geldards LLP
  • Gherson
  • Giambrone
  • Gibson, Dunn & Crutcher LLP
  • Gide Loyrette Nouel LLP
  • Gill Jennings & Every LLP
  • Gillhams Solicitors LLP
  • Glovers Solicitors LLP
  • Goodman Derrick LLP
  • Goodman Ray
  • Goodwin
  • Gordon Dadds LLP
  • Gowling WLG
  • GQ Employment Law LLP
  • Grayfords LLP
  • Greenberg Traurig, LLP
  • Greenwoods Solicitors LLP
  • Grimaldi SL LLP
  • GRM Law
  • Gross & Co
  • GSC Solicitors LLP
  • GT Stewart Limited
  • Gülay Mehmet Solicitors
  • Gulbenkian Andonian
  • Guney Clark & Ryan
  • Hamlins LLP
  • Hansel Henson
  • Harbottle & Lewis LLP
  • Harcus Sinclair LLP
  • Harneys
  • Harris Hagan
  • Harrison Grant (London and Twickenham)
  • Hart Brown
  • Haynes and Boone CDG, LLP
  • Hempsons
  • Herbert Smith Freehills LLP
  • Hewitsons
  • Hickman and Rose
  • Hill Dickinson LLP
  • Hodge Jones & Allen LLP
  • Hogan Lovells International LLP
  • Holman Fenwick Willan
  • Houthoff Buruma
  • Howard Kennedy LLP
  • Hudgell Solicitors
  • Hudson McKenzie
  • Hugh James
  • Hughes Fowler Carruthers
  • Hughmans
  • Hunters incorporating May, May & Merrimans
  • Hunton & Williams
  • iLaw
  • Imran Khan and Partners
  • Ingram Winter Green LLP
  • Irwin Mitchell
  • J A Kemp
  • J D Spicer Zeb
  • Jackson Parton Solicitors
  • Jams International
  • Janes Solicitors
  • Joelson
  • John Ford Solicitors
  • Johns & Saggar LLP
  • Jones Day
  • Joseph Hage Aaronson LLP
  • JPC Law
  • Jung & Co. Solicitors
  • K J Smith Solicitors
  • Kangs Solicitors
  • Katten Muchin Rosenman UK LLP
  • Kelcey & Hall
  • Kemp Little LLP
  • Kennedys
  • Kerman & Co LLP
  • Ketley Miller Joels Ltd
  • Keystone Law
  • Khaitan Legal Associates
  • Khiara Law LLP
  • Kilburn & Strode LLP
  • King & Spalding LLP
  • King & Wood Mallesons
  • Kingsley Napley LLP
  • Kirkland & Ellis International LLP
  • Latham & Watkins
  • Laura Devine Solicitors
  • Lax & Co LLP
  • Lee Bolton Monier-Williams
  • Lee & Thompson LLP
  • Leigh Day
  • Lester Aldridge LLP
  • Levison Meltzer Pigott
  • Lewis Nedas Law Limited
  • Lewis Silkin LLP
  • Liedekerke Wolters Waelbroeck Kirkpatrick
  • Linklaters
  • Linklaters Business Services
  • Lloyds PR Solicitors
  • Loudouns
  • Lovell Chohan (Twickenham)
  • LXL LLP
  • M Taher & Co Solicitors
  • Macfarlanes LLP
  • Mackintosh Law
  • Mackrell Turner Garrett
  • Maclay Murray & Spens LLP
  • Magrath LLP
  • Maisto e Associati
  • Maitland Walker LLP
  • Malik Law Chambers Solicitors
  • Maples Teesdale LLP
  • Marks & Clerk LLP
  • Marks & Clerk Solicitors
  • Marriott Harrison LLP
  • Mason Hayes & Curran
  • Match Solicitors
  • Matheson
  • Mathys & Squire LLP
  • Maucher Jenkins
  • Maxwell Winward LLP
  • Mayer Brown International LLP
  • McCann FitzGerald
  • McCue & Partners LLP
  • McDermott Will & Emery UK LLP
  • McGuireWoods London LLP
  • McMillan Williams
  • Memery Crystal LLP
  • Mewburn Ellis LLP
  • Michelmores LLP
  • Miles Preston & Co
  • Mills & Reeve LLP
  • Mishcon de Reya LLP
  • MJ Hudson
  • Moon Beever
  • Morgan, Lewis & Bockius UK LLP
  • Morgan Rose Solicitors
  • Morrison & Foerster (UK) LLP
  • Morrisons Solicitors LLP (Wimbledon)
  • Mourant Ozannes
  • Mulberry’s Employment Law Solicitors
  • Nabarro LLP
  • NautaDutilh
  • Neumans LLP
  • Noble Solicitors (Wembley)
  • Norton Rose Fulbright
  • O’Connors LLP
  • OGR Stock Denton
  • Oliver Fisher
  • Olswang LLP
  • Orrick, Herrington & Sutcliffe (Europe) LLP
  • Osborne Clarke
  • Osbornes
  • Padva, Haslam-Jones & Partners LLP
  • Paragon Law
  • PCB Litigation LLP
  • Peachey & Co LLP
  • Pemberton Greenish LLP
  • Penningtons Manches LLP
  • Peter Wilson Legal LLP
  • Peters & Peters Solicitors LLP
  • Pillsbury Winthrop Shaw Pittman LLP
  • Pinsent Masons LLP
  • Pitmans LLP
  • Portrait Solicitors
  • Powell Gilbert LLP
  • PREISKEL & CO LLP
  • Prince Evans Solicitors LLP
  • Proskauer Rose LLP
  • Prospect Law Ltd
  • PwC
  • PWT Advice LLP
  • RadcliffesLeBrasseur
  • Radix Legal & Consulting Limited
  • Rahman Lowe Solicitors
  • Rahman Ravelli Solicitors
  • Redd Solicitors LLP
  • REN Legal
  • Reynolds Dawson
  • RLS Law
  • Ronald Fletcher Baker LLP
  • Rooks Rider Solicitors LLP
  • Rosenblatt
  • Rosetta Tax LLP
  • Rosling King LLP
  • Royds Withy King
  • RPC in London
  • Russell-Cooke LLP
  • Russells Solicitors
  • Sacker & Partners LLP
  • Saunders Law
  • SCA ONTIER LLP
  • Schulte Roth & Zabel International LLP
  • Scott-Moncrieff & Associates Ltd
  • Sears Tooth
  • Seddons
  • Sedgwick, Detert, Moran & Arnold, LLP
  • Selachii LLP in London
  • Shakespeare Martineau LLP in London and London
  • Sharpe Pritchard
  • Shaw Graham Kersh
  • Shearman Bowen & Co
  • Shearman & Sterling LLP
  • Shepherd and Wedderburn
  • Sherrards Solicitors LLP
  • Shoosmiths LLP
  • Sidley Austin LLP
  • Signature Litigation LLP
  • Signet Partners LLP
  • Simkins LLP
  • Simmons & Simmons
  • Simons Muirhead & Burton
  • Slater and Gordon
  • Slaughter and May
  • S&O Partnership
  • Solomon Taylor & Shaw
  • Sonn Macmillan Walker
  • Spring | Law
  • Squire Patton Boggs
  • Steel & Shamash
  • Stephenson Harwood
  • Steptoe & Johnson
  • Sternberg Reed Solicitors
  • Stewarts Law LLP
  • Stikeman Elliott (London) LLP
  • Stokoe Partnership Solicitors
  • Stone King LLP
  • Sullivan & Cromwell LLP
  • Sullivan & Worcester UK LLP
  • Sutherland (Europe) LLP
  • Swan Turton LLP
  • Tapestry Compliance LLP
  • Taylor Hampton Solicitors
  • Taylor Wessing LLP
  • Teacher Stern LLP
  • Technology Law Alliance
  • The Family Law Practice
  • The International Family Law Group LLP
  • The Khan Partnership LLP
  • Thomas Cooper LLP
  • Thomas & Thomas Partners LLP
  • Thommessen
  • Thrings LLP
  • TLT
  • Travers Smith LLP
  • Trinity International LLP
  • Trowers & Hamlins LLP
  • Tuckers Solicitors
  • TV Edwards LLP
  • TWM Solicitors LLP
  • Vaitilingam Kay
  • Vardags
  • Veale Wasbrough Vizards (London and Watford)
  • Venner Shipley LLP
  • Venters Solicitors
  • Vinson & Elkins RLLP
  • Volterra Fietta
  • Walkers
  • Wallace LLP
  • Waterfront Solicitors LLP
  • Waterside Legal LLP
  • Waterson Hicks
  • Watson Brady LLP
  • Watson Farley & Williams LLP
  • Wedlake Bell LLP
  • Weightmans LLP
  • Weil, Gotshal & Manges
  • Wesley Gryk Solicitors LLP
  • Westkin Associates
  • WH Lawrence Solicitors
  • White & Case LLP
  • Wiggin LLP
  • Wiggin Osborne Fullerlove
  • Wikborg Rein
  • Wilkin Chapman LLP
  • William Fry
  • Willkie Farr & Gallagher (UK) LLP
  • Wilson Gunn
  • Wilson Solicitors LLP
  • Winckworth Sherwood LLP
  • Winston & Strawn London LLP
  • Withers LLP
  • Wixted & Co Limited
  • WP Thompson
  • YDVISAS
  • Zaiwalla & Co
  • Additional Legal Industry Resources:

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