ecommerce SEO

    I help WordPress, Magento & Shopify websites rank prominently on Google with my premium personalised independent SEO consulting service.

    Serving Antigua and Barbuda, Australia, The Bahamas, Barbados, Canada, Cayman Islands, Dominica, Grenada, Ireland, Jamaica, New Zealand, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, United Kingdom & United States of America based in London, England.



    Matt Hamilton Ltd. trading as SEO Consultant London | 36 Bickersteth Road | Tooting | London SW17 9SG | Tel: 07468 430149 | Company Registration Number 10328199.

SEO for the UK Betting Industry

The Gambling Commission claim that between April 2015 and March 2016 online gambling operators generated a Gross Gambling Yield (GGY) of £4.5billion. My SEO skills are suited to the hyper-competitive online gambling organic search space. Online gambling makes up fully a third of all gambling revenue in the United Kingdom.

To play in such a market requires SEO, Content Marketing, PPC, Social Media and Link Building efforts that are methodical; intense & consistent. Sportsbook, Casino, Poker, Slots and Lottery sector websites are in a constant, high stakes game of trying to lure gamblers to their services.

Online gambling is one of the easiest & most lucrative spaces to exploit my SEO knowledge.

I will work with only one vendor per sector:

  • Sportsbook
  • Casino
  • Poker
  • Slots
  • Lottery

I also offer exclusivity in the many cases where a vendor operates across several or all of those spaces. Certain sportsbook/casino/online gambling vendors seem to be impressed by an SEO agency who can list several of their competitors as clients when the very clear & obvious conflict of interest seems to be overlooked by otherwise intelligent business-people possibly as a result of coming in the wake of all of the tech & Google algorithm talk they really don’t understand along with the overpriced coffee in an overpriced swanky office they’re going going to end up paying for… You need an SEO specialist who is going to bat for you & only you.

To find out more about what I can offer your sportsbook, casino and/or online gambling domain please get in touch.

The Top 10 players in organic search on Google.co.uk:

  1. 888.com (owned by 888 Holdings plc)
  2. ladbrokes.com (owned by Ladbrokes Coral Group plc; listed on London Stock Exchange and a component of the FTSE All-Share,FTSE 350 Low Yield,FTSE 250,FTSE All-Share (ex IT),FTSE 350 (ex IT),FTSE MID 250 (ex IT),FTSE 350)
  3. betfair.com (owned by Paddy Power Betfair plc)
  4. williamhill.com (owned by William Hill plc)
  5. paddypower.com (owned by Paddy Power Betfair plc)
  6. bet365.com (owned by Denise Coates & family)
  7. freeslots.com
  8. coral.co.uk (owned by Ladbrokes Coral Group plc)
  9. foxybingo.com (owned by Cashcade Ltd)
  10. spinpalace.com

Women spend relatively highly on both Casino games and Casual games. The average time of play at the same gambling website is 6 months. 80% of deposits are made within one minute of registration. Narrower niches for individual games are preferable within PPC & time targeting should focus on the evenings when spending by gamblers is highest. SEO requires targeting different search terms/by game on different pages. Of the £4.5 billion generated online:

  • £2.6 billion came from casino games,
  • £1.6 billion from betting,
  • £152 million from betting exchanges,
  • £153 million from bingo,
  • £26 million from pool betting,
  • £1.8 billion from Online slot machines

Betting Search Terms Worth £1,000,000 or more per Year for #1

casino £14,248,278.00
slots £10,934,114.40
online casino £10,208,743.44
bet £9,943,633.20
roulette £6,942,650.40
betting sites £4,471,369.92
online slots £4,196,280.00
ladbrokes £3,182,400.00
spread betting £2,353,348.08
poker £2,347,448.40
free bets £2,279,912.16
casino online £2,205,941.76
slot machines £2,158,426.08
online betting £2,072,962.32
live casino £2,006,968.32
slot games £1,753,551.36
football betting £1,516,242.24
online casino uk £1,454,993.28
live roulette £1,429,925.76
online roulette £1,413,573.12
888 casino £1,403,622.00
slots online £1,346,040.96
sports betting £1,135,529.28
mobile casino £1,099,739.52
best online casino £1,096,899.84
casino games £1,058,449.92
betonline £1,003,068.00

Betting Search Terms in the UK by Volume:

For the purposes of brevity I’ve limited the listing to search terms with 5,000 or more monthly searches.

Keyword Monthly Searches (UK)
ladbrokes 1,500,000
bet 90,500
horse racing tips 74,000
poker 60,500
casino 49,500
slots 49,500
888 casino 49,500
gala casino 40,500
football tips 40,500
sportingbet 33,100
online casino 27,100
betting sites 27,100
free bets 27,100
betting tips 27,100
roulette 22,200
slot machines 22,200
no deposit bonus 22,200
matched betting 22,200
super casino 22,200
football betting tips 22,200
bet fair 18,100
football betting 14,800
free slots 14,800
online slots 12,100
online betting 12,100
slot games 12,100
casino games 12,100
the betting site 12,100
no deposit casino 12,100
fruit machine 12,100
virgin casino 12,100
jackpot 12,100
gambling 9,900
roulette wheel 9,900
partypoker 9,900
bet365 casino 9,900
spread betting 8,100
sports betting 8,100
bookmaker 8,100
casino room 8,100
poker games 8,100
betting odds 8,100
winner casino 8,100
casino online 6,600
mobile casino 6,600
betonline 6,600
horse racing betting 6,600
bookie 6,600
betting offers 6,600
texas holdem 6,600
victor chandler 6,600
bet365 games 6,600
football odds 6,600
las vegas shows 6,600
free horse racing tips 6,600
online casino uk 5,400
online poker 5,400
betting site 5,400
golf betting 5,400
texas holdem poker 5,400
free poker 5,400
horse racing odds 5,400
things to do in las vegas 5,400
poker set 5,400

A single click for the search term ‘casino’ can fetch £70.55; ‘slots’ £54.14 & ‘online roulette gambling’ a most blowing £159.80. The total value of online search for online gambling in the UK is – to my estimation – £395,051,628.00 per year at current rates. The nominal value of holding #1 for the 608 biggest search terms in online gambling in the UK for one year is a mighty £134,317,553.52. Below is a listing – again for the purposes of brevity I’ve limited the listing to search terms in casino/sports gambling in the UK with an Annualized Value of holding #1 of £250,000 or more..

Keyword Monthly Searches (UK) Suggested bid Nominal Size of Online SEO/Search Market in the UK Alone Per Month Annualized Value of Holding #1
casino 49,500 £70.55 £3,492,225.00 £14,248,278.00
slots 49,500 £54.14 £2,679,930.00 £10,934,114.40
online casino 27,100 £92.33 £2,502,143.00 £10,208,743.44
bet 90,500 £26.93 £2,437,165.00 £9,943,633.20
roulette 22,200 £76.65 £1,701,630.00 £6,942,650.40
betting sites 27,100 £40.44 £1,095,924.00 £4,471,369.92
online slots 12,100 £85.00 £1,028,500.00 £4,196,280.00
ladbrokes 1,500,000 £0.52 £780,000.00 £3,182,400.00
spread betting 8,100 £71.21 £576,801.00 £2,353,348.08
poker 60,500 £9.51 £575,355.00 £2,347,448.40
free bets 27,100 £20.62 £558,802.00 £2,279,912.16
casino online 6,600 £81.92 £540,672.00 £2,205,941.76
slot machines 22,200 £23.83 £529,026.00 £2,158,426.08
online betting 12,100 £41.99 £508,079.00 £2,072,962.32
live casino 3,600 £136.64 £491,904.00 £2,006,968.32
slot games 12,100 £35.52 £429,792.00 £1,753,551.36
football betting 14,800 £25.11 £371,628.00 £1,516,242.24
online casino uk 5,400 £66.04 £356,616.00 £1,454,993.28
live roulette 2,400 £146.03 £350,472.00 £1,429,925.76
online roulette 3,600 £96.24 £346,464.00 £1,413,573.12
888 casino 49,500 £6.95 £344,025.00 £1,403,622.00
slots online 4,400 £74.98 £329,912.00 £1,346,040.96
sports betting 8,100 £34.36 £278,316.00 £1,135,529.28
mobile casino 6,600 £40.84 £269,544.00 £1,099,739.52
best online casino 3,600 £74.68 £268,848.00 £1,096,899.84
casino games 12,100 £21.44 £259,424.00 £1,058,449.92
betonline 6,600 £37.25 £245,850.00 £1,003,068.00
gambling 9,900 £24.72 £244,728.00 £998,490.24
online poker 5,400 £44.79 £241,866.00 £986,813.28
online gambling 3,600 £66.17 £238,212.00 £971,904.96
bookmaker 8,100 £28.92 £234,252.00 £955,748.16
the betting site 12,100 £19.26 £233,046.00 £950,827.68
horse racing betting 6,600 £32.49 £214,434.00 £874,890.72
casino bonus 3,600 £56.47 £203,292.00 £829,431.36
betting site 5,400 £35.35 £190,890.00 £778,831.20
bookie 6,600 £28.03 £184,998.00 £754,791.84
gambling sites 3,600 £50.87 £183,132.00 £747,178.56
betting offers 6,600 £26.39 £174,174.00 £710,629.92
casino slots 2,900 £59.44 £172,376.00 £703,294.08
casino sites 1,900 £76.21 £144,799.00 £590,779.92
no deposit bonus 22,200 £6.50 £144,300.00 £588,744.00
gala casino 40,500 £3.47 £140,535.00 £573,382.80
matched betting 22,200 £6.20 £137,640.00 £561,571.20
roulette wheel 9,900 £13.75 £136,125.00 £555,390.00
online casino games 1,600 £79.82 £127,712.00 £521,064.96
casino uk 2,400 £52.93 £127,032.00 £518,290.56
new online casino 2,900 £42.23 £122,467.00 £499,665.36
uk casino 3,600 £33.63 £121,068.00 £493,957.44
roulette online 1,300 £90.63 £117,819.00 £480,701.52
best casino 1,900 £61.62 £117,078.00 £477,678.24
uk online casino 1,600 £64.27 £102,832.00 £419,554.56
casino room 8,100 £12.54 £101,574.00 £414,421.92
sportingbet 33,100 £3.02 £99,962.00 £407,844.96
best betting sites 4,400 £22.40 £98,560.00 £402,124.80
poker online 2,900 £33.86 £98,194.00 £400,631.52
casino online uk 1,300 £75.25 £97,825.00 £399,126.00
betting websites 2,900 £32.53 £94,337.00 £384,894.96
free slots 14,800 £6.29 £93,092.00 £379,815.36
no deposit casino 12,100 £7.06 £85,426.00 £348,538.08
fruit machine 12,100 £7.04 £85,184.00 £347,550.72
play roulette 1,300 £65.48 £85,124.00 £347,305.92
super casino 22,200 £3.77 £83,694.00 £341,471.52
new casino 2,400 £33.50 £80,400.00 £328,032.00
online bookmakers 2,400 £33.01 £79,224.00 £323,233.92
play roulette online 880 £88.02 £77,457.60 £316,027.01
online betting sites 1,900 £39.94 £75,886.00 £309,614.88
horse betting 2,400 £28.58 £68,592.00 £279,855.36
online betting offers 1,900 £35.01 £66,519.00 £271,397.52
virgin casino 12,100 £5.35 £64,735.00 £264,118.80
casino games online 1,000 £63.58 £63,580.00 £259,406.40
partypoker 9,900 £6.27 £62,073.00 £253,257.84
slot casino 1,300 £47.64 £61,932.00 £252,682.56

Betting Industry Websites:

Association of British Bookmakers

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