If you have an existing PPC service provider my offer is such: I charge 50% less than whatever they charge for the first month – we review the improvements I bring to your Paid Search campaign after the first month and we then sit down and talk brass tacks. I offer Free Audits of Existing PPC Campaigns.

*Please note that prices are by default in British Pounds but for international clients we simply convert to your currency at the exchange rate at the time work commences.

**All quoted prices for PPC services (management, audits and advice) should be viewed as guide prices as I specialise in custom/bespoke offerings.

I’m a PPC Consultant based in London – I can take your PPC to the stratosphere. Over £30m managed spend experience from over 10 years in the business.

PPC stands for pay-per-click, a model where online advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your website. Search engine or Google advertising is one of the most popular forms of PPC. Advertisers bid for placement in Google's sponsored links when someone searches for a keyword related to their business. For example, if you bid for the keyword “car insurance” your ad could appear in the very top spot of the Google results page. Google advertising revenues accounted for $21.4 billion of the company's $24.8 billion revenue in the first quarter of 2017 alone. This means that advertisers are spending $7.13 billion per month; $234 million per day; $9.8 million per hour; $162,736 per minute or $2,712 per second. For the vast majority of businesses in the 21st century a paid and/or organic search engine presence is of paramount importance. The industries where PPC is unfeasible are limited to those where Paid placement is simply not allowed on moral or other reasons by Google or in industries where the advertiser buyer pool is so saturated that prices have been pushed beyond a level where profitable PPC placement is possible for anyone.

The PPC value calculation is a fairly simple one. Provided: Value to Business of 1 Paid Search Visitor > Cost to Business of 1 Paid Search Visitor Then PPC is a good idea for your business. It could be argued that even when Value equals Cost (and no better) that the increased long term benefit of heightened market presence makes that worthwhile too.
PPC value calculation

PPC value calculation

A number of factors determine how well a PPC advertising campaign will do, including: Keyword Relevance – “A highly relevant ad, keyword list and landing page is generally rewarded with a higher position on the page for potentially less money.” AdWords Help Landing Page Quality – Offer relevant, useful and original content; Promote transparency and foster trustworthiness on your site; Make mobile and computer navigation easy & be fast—decrease your landing page loading time. Quality Score – an aggregated estimate of how well a keyword has performed overall in past ad auctions.

Regular account activity is one of the best predictors of success. You should be continuously analyzing the performance of your account and making the adjustments to optimize your campaign: Add PPC Keywords Add Negative Keywords Split Ad Groups Review Costly PPC Keywords Refine Landing Pages I offer four different pay-per-click management packages. The pricing of each package is based on the budget of the campaigns managed, and my pay-per-click packages cover any need you could have. My PPC management pricing varies by additional services included in each package, such as landing page design and implementation and website conversion analysis reporting. For a detailed explanation of PPC pricing models see the chart below for PPC management cost and other important information. The PPC and AdWords management packages offered are PPC, Remarketing, and Mobile PPC.

Bronze
Monthly (from)
£250
For Small Enterprises
PPC spend < £3,000
200 Keywords
Setup £500
Monthly management £250
Campaign development
Advanced keyword research
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Up to two personal consultations per month
Apply
Silver
Monthly (from)
£360
For Medium Enterprises
PPC spend £3,001 to £5,500
600 Keywords
Setup £650
Monthly management 12%
Campaign development
Advanced keyword research
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Single account representative
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management
Ecommerce PPC ROI reporting
Landing Page design & selection
Website conversion analysis reporting
Apply
Gold
Monthly (from)
£550
For Large Enterprises
PPC spend £5,501 to £10,000
1,000 Keywords
Setup £950
Monthly management 10%
Campaign development
Advanced keyword research
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Single account representative
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management
Ecommerce PPC ROI reporting
Landing Page design & selection
Website conversion analysis reporting
Facebook remarketing
Monthly performance & analysis reporting
Apply
Platinum
Monthly (from)
£800
For Large to Mega Enterprises
Monthly PPC spend £10,000+
∞ Keywords
Setup £1,200
Monthly management 8%
Campaign development
Advanced keyword research
Industry analysis
Ad copywriting
Ad copy performance testing
Ongoing keyword tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Single account representative
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management
Ecommerce PPC ROI reporting
Landing Page design & selection
Website conversion analysis reporting
Facebook remarketing
Website conversion analysis implementation
Landing page performance testing
Multivariant testing ecommerce store & checkout/cart process
Monthly performance & analysis reporting
Apply
Monthly Spend My Management Fee
£15,000 – £20,000 £1,125.00
£20,000 – £30,000 £1,450.00
£30,000 – £50,000 £2,100.00
£50,000 – £75,000 £3,375.00
£75,000 – £100,000 £4,875.00
£100,000 – £150,000 £6,250.00
£150,000 – £200,000 £9,000.00
£200,000 – £300,000 £11,500.00
£300,000 – £1,000,000 £15,000.00