PPC Management

PPC Management

What is PPC?

PPC stands for pay-per-click, a model where online advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your website. Search engine or Google advertising is one of the most popular forms of PPC. Advertisers bid for placement in Google’s sponsored links when someone searches for a keyword related to their business. For example, if you bid for the keyword “car insurance” your ad could appear in the very top spot of the Google results page.

Google advertising revenues accounted for $21.4 billion of the company’s $24.8 billion revenue in the first quarter of 2017 alone. This means that advertisers are spending $7.13 billion per month; $234 million per day; $9.8 million per hour; $162,736 per minute or $2,712 per second. For the vast majority of businesses in the 21st century a paid and/or organic search engine presence is of paramount importance.

The industries where PPC is unfeasible are limited to those where Paid placement is simply not allowed on moral or other reasons by Google or in industries where the advertiser buyer pool is so saturated that prices have been pushed beyond a level where profitable PPC placement is possible for anyone.

Is PPC Right for your Business? 

The PPC value calculation is a fairly simple one.

Provided:

Value to Business of 1 Paid Search Visitor > Cost to Business of 1 Paid Search Visitor

Then PPC is a good idea for your business. It could be argued that even when Value equals Cost (and no better) that the increased long term benefit of heightened market presence makes that worthwhile too.

PPC value calculation
PPC value calculation

A number of factors determine how well a PPC advertising campaign will do, including:

Keyword Relevance – “A highly relevant ad, keyword list and landing page is generally rewarded with a higher position on the page for potentially less money.” AdWords Help
Landing Page Quality – Offer relevant, useful and original content; Promote transparency and foster trustworthiness on your site; Make mobile and computer navigation easy & be fast—decrease your landing page loading time.
Quality Score – an aggregated estimate of how well a keyword has performed overall in past ad auctions.

Managing PPC Campaigns

Regular account activity is one of the best predictors of success. You should be continuously analyzing the performance of your account and making the adjustments to optimize your campaign:

  • Add PPC Keywords
  • Add Negative Keywords
  • Split Ad Groups
  • Review Costly PPC Keywords
  • Refine Landing Pages

I offer four different pay-per-click management packages. The pricing of each package is based on the budget of the campaigns managed, and my pay-per-click packages cover any need you could have. My PPC management pricing varies by additional services included in each package, such as landing page design and implementation and website conversion analysis reporting.PPC

For a detailed explanation of PPC pricing models see the chart below for PPC management cost and other important information. The PPC and AdWords management packages offered are PPC, Remarketing, and Mobile PPC.

Additionally I offer:

  • Free Audits of Existing PPC Campaigns.
Features Bronze Silver Gold
Monthly PPC spend with PPC networks Up to £1,800 £1,801 to £3,500 £3,501 to £10,000
Keywords in campaign Up to 600 Up to 2,500 Up to 12,000
One time setup (1st month): £500 £650 £950
Progressive monthly management cost: £250 12% of monthly budget 10% of monthly budget
Initial campaign development & strategy
Advanced keyword research and selection
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Single account representative
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management
Ecommerce PPC ROI reporting
Landing Page design & selection
Website conversion analysis reporting
Facebook remarketing (Includes banner design)
Website conversion analysis implementation By Quote
Landing page performance testing By Quote
Multivariant testing ecommerce store & checkout/cart process By Quote
Monthly performance & analysis reporting

PPC

Platinum PPC Account Management

Features Platinum
Monthly PPC spend with PPC networks £10,000+
Keywords in campaign Infinite
One time setup (1st month): £1,200
Progressive monthly management cost: 8% of monthly budget
Initial campaign development & strategy
Advanced keyword research and selection
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Single account representative
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management
Ecommerce PPC ROI reporting
Landing Page design & selection
Website conversion analysis reporting
Facebook remarketing (Includes banner design)
Website conversion analysis implementation By Quote
Landing page performance testing By Quote
Multivariant testing ecommerce store & checkout/cart process By Quote
Monthly performance & analysis reporting