Google has issued a warning about the dangers of publishing content on other sites to build inbound links. They aren’t against guest posts or syndicated posts in general, but have seen an increase in spammy links in these types of posts. Hence this sudden warning from Google. Distributing content on a large scale to build links to your own site is strictly prohibited under Google’s guidelines on link schemes. Google does allow guest posts and syndicated posts that “inform users, educate another site’s audience or bring awareness to your cause or company.”
Google explains other article writing and distribution practices that are against its guidelines:
- Placing keyword-rich links to your site in guest posts/syndicated articles.
- Publishing guest posts/syndicated articles across many different sites; or having a large number of guest posts/syndicated articles on different sites.
- Guest posts/Syndicated article writers who aren’t knowledgeable about the subjects they’re writing about.
- Using the same or similar content across guest posts/syndicated articles; or, duplicating the full content of articles found on your site.
Google says being caught publishing guest posts/syndicated articles with spammy links could affect the perceived quality of your site and thus negatively impact rankings. Site owners should be vigilant when selecting guest posts, and nofollow all questionable links. Google will also take action against websites creating content that violates Google’s guidelines too. Site owners can submit a complaint via Google’s spam report form if they are being harassed into publishing spammy content.