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Digital Society

Why nobody won the digital election

Before the election, odes were sung to the Conservatives’ digital prowess. Behavioural modeling and microtargeting: it didn’t come more bleeding edge than this. Alas, the Tory online campaign popped like the first dotcom bubble. All that hype, just for a hung parliament. Now, according to commentators, the emperors of the email list over at CCHQ… read more »

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