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SEO Blog | Latest Google, Search Industry News, Insights & Analysis

SEO – Search Engine Optimisation – learn more about various aspects of SEO & the varied field of Search Engine Optimisation.

What Happened in Search Today

Below is what happened in search today from across the web. No more ‘OK Google’: Cortana can now be the default assistant on Android 7 changes by Facebook that make it a real local search player What advanced SEOs need to know about algorithm updates Father’s Day 2017 Google doodle brings back the cactus family… read more »

Google Releases Website Builder for Small Businesses

Google has officially released a single-page website builder designed for small businesses. The new tool, simply called “Website”, is free and promises to allow small business owners to create and edit websites in minutes on either desktop or mobile. According to Google, 60% of small businesses worldwide do not have their own website. Google is… read more »

Bing Ads Introduces Custom Audience Targeting

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). Bing Ads In-Market Audiences In-Market Audiences are curated lists of individuals found to have purchase intent for a particular category of products… read more »

Google to ramp up AI efforts to ID extremism on YouTube

Last week Facebook solicited help with what it dubbed “hard questions” — including how it should tackle the spread of terrorism propaganda on its platform. Yesterday Google followed suit with its own public pronouncement, via an op-ed in the FT newspaper, explaining how it’s ramping up measures to tackle extremist content. Both companies have been coming… read more »

Google’s mobile-first index likely not coming until 2018 at earliest

At SMX Advanced, Gary Illyes says Google will ‘communicate a lot’ before rolling out the mobile-first index. Google is “probably many quarters away” from launching its mobile-first index. So said Gary Illyes, Google webmaster trends analyst, during a crowded session Tuesday afternoon at our SMX Advanced conference in Seattle. “It’s going to be a big… read more »

EU sources say $1.17 billion antitrust fine against Google coming in weeks

For the past several months, there has been a steady drumbeat of reports that the EU was preparing to fine Google for alleged search market abuses. The drumbeat is getting louder, and reportedly the fine will be around one billion euros ($1.17 billion). The EU has authority to fine the company up to 10 percent of its gross earnings — or… read more »

How to optimize images for mobile: light, responsive, formatted images

The mobile web demands brisk loading websites because slow loading ones mean a poor user experience. A poor user experience hurts average time on site; bounce rate; rankings (directly and indirectly); conversion rate and eventually revenue. Because images account for over two thirds of page load size across the mobile web they are a major… read more »

Why nobody won the digital election

Before the election, odes were sung to the Conservatives’ digital prowess. Behavioural modeling and microtargeting: it didn’t come more bleeding edge than this. Alas, the Tory online campaign popped like the first dotcom bubble. All that hype, just for a hung parliament. Now, according to commentators, the emperors of the email list over at CCHQ… read more »

Theresa May: tech firms may be fined if they don’t remove terror content

The UK will work with France to help create a ‘legal liability’ for tackling terrorism-related posts Prime minister Theresa May has confirmed the UK will look to create a new ‘legal liability’ that could see Facebook, Google, Twitter and other leading tech firms fined if they don’t remove “unacceptable content” from their websites. In a… read more »

Former Yahoo CEO Marissa Mayer is walking away with $260 million

All of the websites owned by Yahoo are now officially part of Verizon. And former Yahoo CEO Marissa Mayer, who famously left Google to take over the Purple Portal, is walking away from the company with a pretty sweet deal. Nearly $260 million. According to recent filings with the Securities and Exchange Commission, Mayer owned… read more »

Uber CEO takes leave of absence amid crises

Uber’s CEO is stepping aside indefinitely. Travis Kalanick, the CEO and cofounder of Uber, told staff Tuesday he will take time off in order to grieve for his mother, who recently died in a tragic boating accident. “It’s hard to put a timeline on this — it may be shorter or longer than we might… read more »

Brexit: Europe’s new finance rules put 83,000 U.K. jobs at risk

The European Union is preparing the ground for a raid on one of the crown jewels of British business. The bloc proposed rules on Tuesday that would give it the power to force a large slice of London’s financial services to move out of the city after Brexit, putting at risk an estimated 83,000 jobs…. read more »

Google SERP Features

Search engine optimization specialists and PPC advertisers alike vie for the same precious real estate in the most prominent parts of the SERPs, but competition is fierce and technological developments in search mean it’s more important than ever for digital marketers to know how search works and what they can do to maximize their visibility…. read more »

Google will start blocking online ads in 2018

In an effort to force publishers to rethink the way they deliver ads on their websites, Google will be introducing its own ad blocker in 2018. According to the Wall Street Journal, Google is giving publishers six months to prepare for the new tool, which will block ads on sites with “bad advertising experiences” and… read more »

Google, Twitter working to remove terror-related content after attacks

Social media giants Google and Twitter are responding to British Prime Minister Theresa May’s statement that internet companies are complicit in terror attacks by giving extremist views “the safe space it needs to breed.” Representatives for the two companies issued statements on Sunday saying they’ve been working to improve the technology to identify and remove… read more »

Google AdWords Introduces Remarketing Lists for Search Ads

Google has announced Similar Audiences for Search and Shopping campaigns in AdWords. Similar audiences allows advertisers to target customers based on if they’ve searched for the same things as previous site visitors. ”Imagine you’re marketing a hotel in Hawaii using RLSA, and you want to connect with summer travelers. The people in your “Recent Converters” list might… read more »

Google Issues Warning About Guest Posting to Build Links

Google has issued a warning about the dangers of publishing content on other sites to build inbound links. They aren’t against guest posts or syndicated posts in general, but have seen an increase in spammy links in these types of posts. Hence this sudden warning from Google. Distributing content on a large scale to build links to your… read more »

Google Lens: Search the Web With Your Phone’s Camera

Google Lens integrates Google’s search engine with a smartphone’s camera. By taking a photo with Google Lens your camera will be able to recognize objects and search for them on the web. Another demo showed connecting to a WiFi network after taking a picture of the name and password. A further search-related example involving taking a… read more »