SEO (Search Engine Optimization/Optimisation) is a commonly mentioned yet simultaneously poorly understood & thus leveraged new media marketing disciplines in e-commerce & the digital economy. Despite what many (with vested interests) would have you believe SEO is not THAT complicated. It is merely a system of best practices allowing search engines (notably Google) to crawl (read), index (catalogue) & then retrieve (fetch) search results based on user’s queries according to & in the order decided by the search engine’s algorithm.

My Unique Selling Proposition as an SEO Consultant Specialist

Whilst working for an SEO agency many moons ago I cottoned onto the core dilemma facing businesses looking to contract an SEO services provider – the agency model of SEO is intrinsically flawed – for one entrusting an entity with 20-60% of your enterprises’ success (or failure) to whom you represent but 1 or 2% of their financial success (revenue) is clearly a lopsided commercial relationship.

I’m a partner not a parasite. Either we’re both making money or we are not – this distils my service & my process. If you are in Car Insurance/General Insurance; Online Gaming; Luxury Travel; Professional (Legal/Accounting) Services; Plastic Surgery; Car Hire… let’s talk… I’m looking to target big time terms in big time search spaces. There is £11 billion of value out there in the UK online search market – let’s share a piece of it!

You’d be the only client in your sector. Having worked for SEO, PPC, Social Media Marketing & Digital advertising agencies in the past I have seen instances where 3-6 competing vendors are represented by the same SEO consultant or company. Can you say conflict of interest? You will not have that problem with me.

I’d be working on your website’s organic search footprint personally. With a Search/Social Media Marketing company your account would in reality be handled by the lowest ranking employee with as little as 3 months experience in digital marketing. I have over a decade of experience in digital marketing.

I am really good at one thing – organic search. I’m not mediocre at a bunch of things – I’m exceptionally well informed about just one topic. I don’t offer web design, I don’t offer other web services & I don’t offer a shiatsu either & do you know why? It is a physical impossibility for anyone to be as good as I am at SEO & dedicate valuable time to anything else. I remain a student of all search algorithm updates & as such provide my clients with expertise that are cutting edge & ahead of the curve.

I understand what it takes to succeed in the digital world from both a technical and a holistic perspective. I have accumulated an expert level of search engine knowledge over the course of many years & offer the benefit of this knowledge to my clients.

I offer complete flexibility – you can hire me as your external SEO consultant for as little as an hour or as long as multiple years. This flexibility means I am open to all manner of contractual obligations, incentives & options. I am a believer – show me the impossible & I’ll come back to you with a working plan to achieve it.

I offer an honest & transparent SEO consultant service to my clients.

I bring superb value for money to the marketplace. You will not find a better value service of this kind anywhere in the United Kingdom. How? Well if I can make you a substantial amount of money – the only negotiating point is what percentage cut I take…

My service is one built on sustainability, not quick wins. I appreciate that my industry has developed a poor, fly by night, reputation by chasing these kinds of short held gains & I actively attempt to make all gains lasting & sustainable ones.

I posses knowledge & expertise in the implication on organic search of social media marketing, online reputation management & economics. My consultant service offering is geared toward making your website more popular via all channels with organic search being the sub-set I personally oversee.

What do I charge for SEO?

The full rates card & partnership options for my consulting services can be found in my SEO Remuneration Guide.

Want Your Online Business To Be More Visible Via Search?

The way I see it there are three options open to you:

Option 1
Dedicate a great deal of time & effort to learning how search engines work. [100 hours minimum for a basal level of understanding of core concepts.]

Option 2
Hire an SEO consultant to act on your website’s behalf to implement onsite & offsite changes to improve your natural/organic search engine visibility.[Anywhere between £99 for really cheap & nasty to up to £5,000 per calendar month for very pretentious and overheads heavy {think swanky Shoreditch offices; high expenses budget for drinking, cocaine and prostitutes & maybe even a water fountain with the water coming out of the sculpture’s bellend}.]

Option 3
Hire someone with the requisite skill & knowledge to teach you how search & search engines work. [Anywhere from £150 to £3,000 once off plus 8 to 16 hours of in class learning plus a minimum of 80 hours of self study.]

My website offers you all three SEO options.

SEO Consultant London

London based SEO Specialist Matt Hamilton. Custom SEO & organic search solutions for your online enterprise. Long term partnerships that are symbiotic – veritable win, wins not quick fixes… you do what you do, I do what I do & we both laugh all the way to the bank. I focus on keywords with an Adwords equivalent price of upwards of £10.00 per click and/or a total organic market value of £250,000 per month.

I trust that you will find my content honest, informative & helpful. If you are looking for specific information on Google Panda Penalty Recovery you will find a great deal of information on my website to educate yourself on the topic. I sincerely feel I have something to offer your business as your organic search engine marketing consultant.

London SEO & Google

Four of Google’s five UK offices are located in London (76 Buckingham Palace Road; 123 Buckingham Palace Road; 1-13 St Giles High Street & 6 Pancras Square). Additionally Google have a major data centre in Dublin, Ireland. Google UK had turnover of £4.92 billion in 2015 from a global total of £56 billion. Considering that Google make 90% of their revenue from a combination of search and display advertising & around 71% of search traffic goes to organic not paid search we can deduce that the theoretical SEO market for organic Google search traffic in the UK is £4.92 billion*0.9/29*71= £10.84 billion per year.

£104 billion was spent online in the UK via online retailers in 2014 which is 24% of total retail spend. 37% of all online sales are made via mobile.

Globally the leading spenders on Google AdWords stem from the following industries: Finance & Insurance; Retailers & General Merchandise; Travel & Tourism; Jobs & Education; Home & Garden; Computers & Consumer Electronics; Vehicles; Internet & Telecom; Business & Industrial & Occasions & Gifts.

If you’re keen for the short form entry into SEO consultant services & want to reserve me for consulting or training you can contact me here. I am able to offer in person meetings with clients & prospective clients in London, Manchester, Essex, Hampshire, Surrey, Kent & throughout the United Kingdom by appointment.

Search Engine Market Share in the UK


Google 88.09%
Bing 7.25%
Yahoo 3.48%
Others 1.18%


Google 94.38%
Yahoo 3.24%
Bing 2.06%
Others 0.32%